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2007 Publications Client Services Kit

2007 Media Kit

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What is MPI? The Meeting Professional Conference Publications Added Value of Advertising with MPI 2006 Destinations 2006 Editorial Calendar 2006 Advertising Rates  Customer Contacts

What is MPI?

Established in 1972, Meeting Professionals International (MPI) is the world’s largest association for the meetings profession, with more than 19,000 members in 66 chapters and clubs. As the global authority and resource for the US$102.3 billion meetings and events industry, MPI empowers meeting professionals to increase their strategic organizational value through education and networking opportunities. It’s strategic plan, Pathways to Excellence, is designed to elevate the role of meetings in business via: creating professional development levels to evolve member careers to positions of strategic understanding and influence; influencing executives about the value of meetings; and ensuring MPI is the premier marketplace for suppliers and planners.

The momentum in the meetings industry is bolder than ever, and the future is bright. The economic power of meeting professionals is huge. With projected increases in planner revenue expenditures, number of meetings and variety of venues, the meetings industry is a hot market for savvy suppliers who want to gain market share and contribute to their bottom lines.

Adding to the excitement, Meeting Professionals International (MPI), the largest association in the industry, continues to offer cutting-edge education, research and networking opportunities to more than 20,000 members. Build your business and achieve your marketing objectives by advertising in MPI’s print and digital media, where your company and product will reach the industry’s most consolidated and powerful buying market.

“In our evaluation of national trade publications suited to the Center’s positioning, The Meeting Professional displays ‘head and shoulders above all’ in superior editorial content, overall quality and value-added integrated marketing opportunities.”

Jim Yarnelle, CMP
Director of Marketing
Grand Wayne Convention Center

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The Meeting Professional

MPI Planner Member Profile 48% Corporate 22% Independent/Consultant/ Multimanagement Company 20% Association/Non-profit 10% Vertical Markets such as University, Government and Medical MPI Planner Budgets 20% responsible for $3+ million budgets 22% responsible for $1-3 million budgets 64% of Fortune 100 companies are represented by MPI’s planner membership Source: MPI Database, May 2005

The Meeting Professional, MPI’s official monthly magazine, is a principal benefit of association membership and has a guaranteed rate base of 30,000. The primary circulation includes MPI qualified meeting and incentive planners who make or have significant influence in purchasing decisions. The Meeting Professional is a member of the Audit Bureau of Circulations (ABC), which provides independent verification of circulation information.

Readers Define the Power of Meetings
MPI members invest US$325 per year in association membership and consider The Meeting Professional an integral membership benefit. In fact, in an October 2004 MPI member needs assessment survey, it was second only to chapters as the most important member benefit. In addition, according to a recent comprehensive Readership Survey by an independent research firm, more than half of regular readers of The Meeting Professional cited the magazine as one of the three most useful publications in their day-to-day jobs. Among other findings:

• More than 50 percent of The Meeting Professional readers are industry veterans, having worked in the industry for 10 or more years.
• Nearly 60 percent of planners said they had read at least three of the previous four issues of The Meeting Professional, with roughly two-thirds of readers saying they routinely read at least half of each month’s issue. About one-third of planner readers said they regularly passed along their copies of The Meeting Professional to other readers.
• More than 70 percent of planner readers said paid advertisements in The Meeting Professional had influenced their purchasing decisions, with nearly 70 percent of all readers saying they had contacted or considered contacting an advertiser based on material seen in the magazine.

Total Qualified Circulation Composition (ABC statement, December 2004) Corporate and Independent Planners: 63% Association Planners: 12% Other: 25% Qualified Circulation Management Levels (ABC statement, December 2004) Upper Management: 32% Middle Management: 39% Lower Management: 26%

Purchasing Power of MPI Members
MPI’s recent Readership Survey also confirmed the extraordinary purchasing power of MPI planner members.

• Nearly 30 percent of planner respondents reported annual meeting and event budgets of US$1 million to US$5 million, with an additional 11 percent overseeing budgets from US$5 million to US$10 million. Another 17 percent reported annual budgets between US$500,000 and US$1 million.
• More than 88 percent of planner respondents approve or recommend facilities, while more than 82 percent approve or recommend geographic locations/destinations.
• MPI planner members collectively account for over US$14 billion spent on meetings per year. Each planner member has an average budget of over US$2 million.

MPI’s recent Readership Survey was conducted by Association Insights, an independent research company, by distributing an e-mail blast to 16,936 members of MPI. Of that number, 1,836 members responded, representing 900 meeting planners and 682 suppliers to the industry and 162 members considered planners and suppliers, at a significantly valid 11 percent response rate.

Mission Statement
The Meeting Professional will deliver compelling editorial content related to Meeting Professionals International (MPI) and the global meetings industry to facilitate professional development and career enhancement among MPI members.

Circulation
The guaranteed rate base is 30,000. The Meeting Professional is mailed monthly to more than 20,000 MPI members and approximately 10,000 qualified non-member meetings industry planners. It also is distributed at MPI conferences and major industry trade shows.

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Portion of Each Issue Read MPI Planners MPI Suppliers Read 1/4 30% 41% Read 1/2-2/3 47% 39% Read 3/4 more 15% 11% Source: Association Insights Survey

 

 

 

 

 

Mechanical Specifications
Overall publication trim size: 8 1/8" w x 10 7/8" h

Non-Bleed Ad Page Dimensions

•Full-Page Spread	15 1/2" x 10"	•1/3-Page Square	4 1/2" x 4 7/8"
•Full-Page	7" x 10"	•1/3-Page Vertical	2 1/4" x 10"
•2/3-Page Vertical	4 1/2" x 10"	•1/4-Page Horizontal	7" x 2 7/16"
•1/2-Page Island	4 1/2" x 7 1/2"	•1/4-Page Island	3 1/2" x 4 1/2"
•1/2-Page Horizontal	7" x 4 7/8"	•1/4-Page Spread	15 1/2" x 2 7/16"
•1/2-Page Spread	15 1/2" x 4 7/8"	•1/6-Page Vertical	2 1/4" x 5"

Bleed Ad Page Dimensions
For full-page bleed ads, add 1/8” to the head, foot and face of the overall trim size. Full-page bleeds measure 8 7/8” wide x 11 1/8” tall. Spread bleeds measure 16 3/4” wide x 11 1/8” tall. Live matter should be kept 1/2” from measurements.

Inside Back Cover Gatefold Specifications
Inside Back Cover Gatefold requires space to fold; therefore, the trim sizes by page are:

Inside Back Cover:	7 7/8" x 10 7/8"
Inside Cover Flap:	7 5/8" x 10 7/8"
Outside Cover Flap:	7 5/8" x 10 7/8"
If pages bleed, allow an extra 1/8" on the head, foot, face and gutter. Therefore, the bleed sizes by page are:
Inside Back Cover:	8 1/8" x 11 1/8"
Inside Cover Flap:	7 7/8" x 11 1/8"
Outside Cover Flap:	7 7/8" x 11 1/8"
Inside Feature Gatefold Specifications
Gatefolds require space to fold; therefore, the trim sizes by page are:
Outside Flap:	7 5/8" x 10 7/8"
Gutter Panel:	7 7/8" x 10 7/8"
If pages bleed, allow an extra 1/8" on the head, foot, face and gutter. Therefore, the bleed sizes by page are:
Outside Flap:	7 7/8" x 11 1/8"
Gutter Panel:	8 1/8" x 11 1/8"
Reverse Front Cover Gatefold Specifications
Gatefold requires space to fold; therefore, the trim sizes by page are:
Front Cover Flap:	7 1/2" x 10 7/8"
Front Cover:	7" x 10" non-bleed
If pages bleed, allow an extra 1/8" on the head, foot, face and gutter. Therefore, the bleed sizes by page are:
Front Cover:	8 1/8" x 11 1/8"
Front Cover Flap:	7 7/8" x 11 1/8"

Years in Meetings Industry MPI Planners MPI Suppliers 3 years or fewer 7% 6% 3-5 years 23% 18% 6-9 years 23% 19% 10-14 years 21% 22% 15 years or more 26% 35% Source: MPI Database, May 2005

Digital File Format and Color Proofs
Digital advertising files should be provided in QuarkXpress (5.0 or higher), with all associated graphics and fonts, on a CD-ROM formatted for accessibility on the Macintosh platform. Files may also be provided in Adobe Photoshop (.eps or .tif) or Adobe Acrobat (high-resolution pdf). All graphics should be 300 dpi or higher resolution, in CMYK color (no RGB).
No film will be accepted.

A commercial, CMYK color proof/match print (i.e. Epson, Fuji) must accompany all digital ad submissions, whether they are provided on CD-ROM or uploaded via FTP. Inkjet proofs and/or laser proofs on regular paper are not sufficient for accurate color match. The Meeting Professional will NOT be responsible for accurate CMYK color match if a commercial color proof/match print is not provided with the digital files.

Please send all materials to:
Meeting Professionals International
Client Services Department
3030 LBJ Freeway, Suite 1700
Dallas, TX 75234

Closing Dates
Please refer to the Editorial Calendar for reservation and materials deadlines.

Inserts and Business Reply Cards (BRCs)
Inserts and business reply cards must be printed and shipped at the advertiser’s expense directly to the printer by materials deadline. All inserts of four pages or more will require a magnastrip.

Commission/Terms
Commission is 15 percent to agencies.

Copy & Contract Regulations
1. Advertisers not under contract for MPI’s monthly publications will be billed at the one-time rate. Contract year is 12 consecutive months. Should the advertiser make additional insertions during a 12-month period, the additional insertions will be billed at the 3x, 6x, 9x or 12x rate, whichever is applicable.

2. Cancellations will not be accepted after the closing date. Cancellations must be submitted in writing to the Client Services Department. Cancellations after design date will incure a service charge.

3. An advertiser may change ad copy prior to the closing date. The advertiser (or its agency) is responsible for providing the publisher with all ad material.

4. Requested ad positions are not guaranteed unless the advertiser purchases a preferred position at a 10 percent premium. Any ad consisting of non-contiguous separate pieces will be subject to 10 percent preferred position premium. 5. The word "advertisement” shall be added to any ad and to each page of all inserts which, in the opinion of the publisher, might be confused with editorial.

6. The publisher will not be bound by any conditions appearing on insertion orders or copy instructions when such conditions conflict with the regulations set forth herein.

7. Insertion orders that contain incorrect rates or conditions will be corrected and charged based on published rates. Such errors will be regarded as clerical.

8. Frequency discounts are based on the number of insertions during a 12-month period.

9. Materials will be returned to advertiser or advertiser’s representative upon request. Publisher shall hold all artwork/materials for 12 months after last publication date before disposing of the materials.

10. Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed and also assume responsibility for any claims arising therefrom made against the publisher.

11. The publisher has no liability for failure to print any advertisement. If any errors appear in the advertisement as published, the most likely remedy will be a make-good advertisement. The publisher will not be liable under any circumstances for any cost or damages as a result either of the failure to print any advertisement or of the appearance of errors in any advertisement as published. The publisher shall not be liable for errors in the advertiser index (QuickConnect).

12. The publisher will not be liable for any delays in delivery and/or nondelivery in the event of an act of God, action by any governmental entity, fire, flood, accidents, riot, explosion, embargo, strikes, labor or material shortage or any other condition beyond the control of the publisher affecting production or delivery in any manner.

13. The publisher reserves the right to reject any advertising that is not in keeping with the publication’s standards. Advertisers and advertising agencies agree to indemnify and protect the publisher from any damage or expense resulting from publishing any advertisement.

14. Commission is 15 percent to agencies if paid within 30 days of invoice date, and applies to space, color, bleed and special position. Other charges are not subject to commissions.

15. The publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for such moneys due and payable to the publisher.

16. The publisher reserves the right, when applicable, to restrict the participation of MPI members in MPI functions because of an outstanding advertising debt.

17. Rates are subject to change at any time. The publisher is not obligated to provide rate protection for advertisers from one calendar year to another. Rates are effective January 1, 2004, and apply to all insertions.

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MPI Affiliated Publications

Conference Programs
MPI publishes comprehensive conference guides for two of its premier conferences: the Professional Education Conference-North America (January 2006) and the World Education Congress (July 2006). These annual gatherings attract the meeting industry’s most highly qualified buyers.

As the industry’s most effective on-site marketing tools complete with advertorial opportunities, these guides deliver greater shelf-life and added pass-along value. MPI offers advertising opportunities through these robust guides, which feature at least three tabbed sections (e.g. professional development sessions, trade show information and resource information), making it easy for attendees to find conference information.

The Curriculum*	The Programme*
Professional Education Conference-North America (PEC-NA)	World Education Congress (WEC)
January 22-24, 2006	July 9-11, 2006
Charlotte, North Carolina	Dallas, Texas
Ad reservations due:    November 14, 2005	Ad reservations due:    May 5, 2006
Ad materials due:         November 21, 2005	Ad materials due:         May 12, 2006

*For ad specifications please contact Client Services.

Circulation
The Curriculum (PEC-NA) and The Programme (WEC) are included in each attendee’s registration bag. Estimated press run for the 2006 PEC-NA is 3,000 and for the 2006 WEC is 4,000. Of the 1,922 respondents to the Cyber Café polls at the 2004 World Education Congress and the 2005 Professional Education Conference-North America, 86 percent said they took their conference guide back to the office. Of that number, 38 percent share their guide with colleagues at the office, and 47 percent use the guide for future reference.

Conference/Congress Connections
MPI’s official show dailies, Conference Connections and Congress Connections, are published onsite during MPI’s Professional Education Conference-North America and World Education Congress, respectively. It is the only publication delivered to each attendee’s room at official conference hotels and distributed at the host convention centers. The four-color, tabloid-size newspaper is an integral part of MPI’s conferences, providing information about conference activities and industry news. The approximate onsite circulation is 4,000, and three-plus issues are produced at each conference.

PEC-NA Conference Connections Show Daily	WEC Congress Connections Show Daily
January 22-24, 2006	July 9-11, 2006
Charlotte, North Carolina	Dallas, Texas
Ad Reservations due:    December 17, 2005	Ad Reservations due:    June 3, 2006
Ad Materials due:            January 7, 2006	Ad Materials due:            June 17, 2006

Mechanical Specifications

Overall Publication Trim Size	11" x 17"
Full Page Tabloid	9 1/2" x 15 1/4"
Half Page Tabloid	7" x 10"
Postcard	No Larger than 5"x7", Maximum Stock Weight 100#, Must be Tip In.
	All postcards are preprinted at advertisers expense.
Belly Band	19" (includes 2" overlap for glue area) X 5".

Digital File Format and Color Proofs
Digital advertising files should be provided in QuarkXpress (5.0 or higher), with all associated graphics and fonts, on a CD-ROM formatted for accessibility on the Macintosh platform. Files may also be provided in Adobe Photoshop (.eps or .tif) or Adobe Acrobat (high-resolution pdf). All graphics should be 300 dpi or higher resolution, in CMYK color (no RGB).
No film will be accepted.

A commercial, CMYK color proof/match print (i.e. Epson, Fuji) must accompany all digital ad submissions, whether they are provided on CD-ROM or uploaded via FTP. Inkjet proofs and/or laser proofs on regular paper are not sufficient for accurate color match. The Meeting Professional will NOT be responsible for accurate CMYK color match if a commercial color proof/match print is not provided with the digital files.

Please send all materials and proofs to:
Meeting Professionals International
Client Services Department
3030 LBJ Freeway, Suite 1700
Dallas, TX 75234

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MPI Feature Supplements

Throughout the year, The Meeting Professional publishes special Feature Supplements that offer suppliers the unique opportunity to reach planners with display advertising AND matching advertorial content. Reach planners with customized messaging about your property, venue or product. All rates include the complimentary matching advertorial! Each supplement is polybagged with the regular monthly edition of The Meeting Professional. Ad and advertorial reservations and materials are due on the dates stated for the issue with which it will polybag.

Feature Supplement Schedule

March 2006:	Golf Venues
June 2006:	Gaming Venues
July 2006:	Resorts & Spas
August 2006:	Convention Centers
October 2006:	Conference Centers (in conjunction with the International Association of Conference Centers)

Feature Supplement Display Advertising Specifications
Trim size: 8” x 10.5” (slightly smaller than The Meeting Professional)

AD SIZE	NON-BLEED SPECIFICATIONS
Full Page	7” x 9.5”
Full-Page Spread	14” x 9.5”
1/2-Page Horizontal	7” x 4.5”
1/2-Page Spread	14” x 4.5”

For bleed specifications, please add 1/8” to all sides. Live matter should be kept 1/2” from trim measurements.

Digital File Format and Color Proofs
Digital advertising files should be provided in QuarkXpress (5.0 or higher), with all associated graphics and fonts, on a CD-ROM formatted for accessibility on the Macintosh platform. Files may also be provided in Adobe Photoshop (.eps or .tif) or Adobe Acrobat (high-resolution pdf). All graphics should be 300 dpi or higher resolution, in CMYK color (no RGB).
No film will be accepted.

A commercial, CMYK color proof/match print (i.e. Epson, Fuji) must accompany all digital ad submissions, whether they are provided on CD-ROM or uploaded via FTP. Inkjet proofs and/or laser proofs on regular paper are not sufficient for accurate color match. The Meeting Professional will NOT be responsible for accurate CMYK color match if a commercial color proof/match print is not provided with the digital files.

Please send all materials and proofs to:
Meeting Professionals International
Client Services Department
3030 LBJ Freeway, Suite 1700
Dallas, TX 75234

Feature Supplement Display Advertising Rates
Same frequency rate as The Meeting Professional (Use your individual MPI frequency rate, or 1x rate below if advertising in a supplement only)

Publication: The Meeting Professional
Four-Color Ads--Per Insertion, Gross/Net Rates (Black-and-white ads: Subtract $1,575 from gross rate)

Size	1x	3x	6x	9x	12x
Full Page	$8,441 / 7,174.85	$7,602 / 6,461.70	$7,185 / 6107.20	$6,757 / 5,743.45	$6,336 / 5,385.60
2/3 Page	$7,185 / 7,174.85	$6,466 / 5,496.10	$6,103 / 5,187.55	$5,470 / 4,879	$5,389 / 4,580.65
1/2 Page	$5,913 / 5,026.05	$5,325 / 4,526.25	$5,015 / 4,262.75	$4,734 / 4,023.90	$4,444 / 3,777.40
1/3 Page	$4,651 / 3,953.35	$4,187 / 3,558.95	$3,956 / 3,362.40	$3,718 / 3,160.30	$3,486 / 2,963.10

Feature Supplement Advertorial Specifications
1. Advertorial will ideally be a combination of text and graphics. MPI will create a consistent template and will lay out all submitted copy and graphics for each advertorial.

2. Copy (text only) should be submitted in a Microsoft Word document.

3. All graphics and images should be submitted as full size, 300 dpi resolution; CMYK or grayscale (no RGB); and saved as a tif or eps (no JPEG).

4. Graphic and image files should be provided as Adobe Photoshop readable files via e-mail or on CD-ROM for Macintosh.

5. Copy (text only) word counts for full-page advertorial:

6. Copy (text only) word counts for half-page advertorial:

Knowledge Supplements
The Meeting Professional also offers custom published Knowledge Supplements created to educate MPI members with in-depth industry tools and information. Knowledge Supplements feature editorial delivering enhanced, content-rich and strategic information.

For more information, contact your regional sales manager.

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Added Value of Advertising with MPI

Three Most Useful Industry Journals in Day-to-Day Job MPI Planners MPI Suppliers The Meeting Professional 52% 45% Meetings and Conventions 39% Successful Meetings 38% 26% Corporate Meetings 30% Meeting News 23%33% 20% Convene 13% 10% Association Management 12% 11% None 11% 17% Smart Meetings 9% 6% USAE 1% 7% Source: Association Insights Survey

Free Web Site Listing
Each advertiser that places an advertisement in The Meeting Professional will have its Web site address listed in the “Quick Connect” section (Ad index) of the issue of The Meeting Professional in which the ad runs. The monthly list will also be published on MPIWeb.

MPI EduFAM
Minimum advertising expenditure: US$50,000
MPI will work with its clients to help secure any available air carrier sponsorship support to offset round-trip air transportation costs. The advertiser provides three nights’ stay and all food and beverage services. MPI assists in securing profiles of potential attendees from the list of names that the advertiser selects and is responsible for printing and mailing the invitation letters. Invitation letter must be approved by MPI. Each attendee may invite one guest. MPI provides speakers for two of the morning educational functions. The typical number of attendees is 25-40.

MPI Summit Focus Groups
Minimum advertising expenditure: US$40,000
Available to only three advertisers per conference on a first-come, first-served basis. Buyers meet sellers in these face-to-face, two-hour meetings customized exclusively for the advertiser. Summits are scheduled on the Sunday morning before the start of the World Education Congress or Professional Education Conference-North America. The advertiser is given a portion of the registration list and selects 40-50 planners to invite to the summit. MPI staff facilitate the invitation, RSVPs and provide a brunch or lunch for all attendees. Format can be either a focus group (blind or announced) or a sales presentation by the advertiser.

Complimentary Registration to Professional Education Conference-North America, Professional Education Conference-Europe or World Education Congress
Minimum advertising expenditure: US$20,000
Advertisers may qualify for one complimentary registration to attend either the Professional Education Conference-North America, Professional Education Conference-Europe or World Education Congress. (Membership is required for attendance.)

Rotating 3-Month Banner Ad on MPIWeb
Minimum advertising expenditure: US$20,000
The banner ad may be a combination of graphics and text and may contain programmed elements. Ads must be provided in electronic format.

MPI Members List Rental
Minimum advertising expenditure: US$15,000
Qualified advertisers can obtain a complimentary mail list rental for one-time use. Additional direct marketing lists can be obtained at discounts during the contract dates of publication advertising. The information provided about planners includes industry affiliation, their number of years in business, their management levels, the facilities and destinations they use and the kinds of meetings they plan.

Format Options for List Rentals
Peel & Stick Labels (3 Up)
Electronic disk provided to a third-party mail house only. Lists will be processed within five working days plus standard two-day delivery. The cost is on a per-label basis and will vary depending on an individual client’s specified criteria.

Direct Mail List Coordinator
Phone: 1.972.702.3038
Fax: 1.972.855.2038

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Contact Information

Advertising Sales

Client Services
Phone: 1-972-702-3002 / Fax: 1-972-702-3096
Territory: FL, Caribbean Islands, Bermuda, Europe and European Offices/Ad Agencies for Europe

Regional Sales Managers

Janie L. Feuille
Phone: 619.222.8804 / Fax: 619.222.8870
janief@mpiweb.org
Territory: CA, NV, AZ, CO

Mary Lynn Novelli, CMP
Phone: 214.390.8858 / Fax: 214.390.8878
mnovelli@mpiweb.org
Territory: CT,  IA, IL, IN, KS, MA, ME, MI, MN, ND, NE, NH, NJ, NY, OH, PA, RI, SD, VT, WI, Canada

Dirk Thomas, CMP, CHME
Phone: 817.763.9977 / Fax: 817.763.9976
dthomas@mpiweb.org
Territory: AL, AK, AR, DC, DE, GA, HI, ID, KY, LA, MD, MO, MS, MT, NC, NM, OK, OR , SC, TN, TX, UT, VA, WA, WV, WY, Asia/Pacific Rim, Mexico

CLIENT SERVICES DEPARTMENT

Carolyn Nyquist Manager of Client Services Phone: 1-972-702-3002 / Fax: 1-972-702-3096 cnyquist@mpiweb.org

All disk and advertising materials for The Meeting Professional, Membership Directory, Conference Guides & web materials (except bulk inserts) must be shipped to:

Meeting Professionals International
Attn: Manager of Client Services
3030 Lyndon B. Johnson Freeway, Suite 1700
Dallas, TX 75234-2759 USA

 

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MEETING PROFESSIONALS INTERNATIONAL

International Headquarters 3030 Lyndon B. Johnson Freeway, Suite 1700 Dallas, Texas 75234-2759 USA Phone: 1-972-702-3000 Fax: 1-972-702-3070

European Office 46a, Avenue John F. Kennedy L-1855 Luxembourg Grand-Duchy of Luxembourg Phone: +35-2-2687-6141 Fax: +35-2-2687-6343

Canadian Office 6519-B Mississauga Road Mississauga, Ontario L5N 1A6 Canada Phone: 1-905-286-4807 fax: 1-905-567-7191

OTHER MPI PHONE NUMBERS

Membership Application 1-972-702-3032

MeetingPlace and PECExpo 1-972-702-3051

Strategic Partnerships 1-972-702-3061

Bookstore 1-972-702-3044

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