Corporate Social Responsibility Education Sessions

MPI has noticed a growing interest in our global communities in the area of corporate social responsibility (CSR), including environmental sustainability (“green meetings”). In response, with the support of your MPI Foundation and sponsored by Walt Disney World, we have developed three education sessions on the topic, which are available NOW in the Platinum listings.  Search for "CSR". 

We have trained a group of 14 people to be able to present these sessions to our community. They are regionally based to cut down on both the transportation cost of bringing a speaker to the chapter, but also to reduce the carbon footprint created by travel. There are nine speakers located in the US, three in Canada, and two in Europe. We will encourage you to select speakers closest to your region. Speaker bios and the sessions that they are able to present are available. Search for "CSR".  Ask your Chapter Business Manager for details or contact Elizabeth Henderson, Director of CSR at ehenderson@mpiweb.org

Each session can stand alone, and is approximately ninety minutes in length.

Sponsored by:

The sessions are:

Session 1: Knowledge (basic, definitions)

After this session, you should be able to:
• Understand the context of CSR in the meetings industry, specifically; what business environment forces are influencing the need for CSR programs.
• Provide a definition of CSR
• Be able to list at least two actions that MPI is taking in respect to CSR
• Understand key terms and trends about CSR in the meetings industry
• Use tools to help them approach decisions that involve trade-offs between people, planet and profit
NOTE: This is a novice to intermediate level session

Session 2: Measurement and Standards

After this session, you should be able to:
• Identify CSR activities that can be measured
• Understand how ROI methodology applies to CSR measurement
• Be aware of BS8901 and APEX Standards
• Understand the pros and cons of ecolabels
NOTE: This is an intermediate session and is not appropriate for novice levels

Session 3: Strategic CSR

After this session, you should be able to:
• Be aware of the industry context for CSR implementation
• Understand the use of the TOWS matrix in the meetings industry CSR context
• Understand the use of perceptual maps
• Be aware of change management best practices for implementing CSR
• Be aware of how CSR integrates with a Strategic Meetings Management Program
NOTE: This session is only for advanced meeting professionals and is not appropriate for novice to intermediate learning levels.