Telling Our Story: Economic Impact Data and the Attack on Meetings
Wednesday, June 17, 2009
12:00 p.m. - 1:15 p.m. EDT
The attack on meetings and events has been fuelled in part by a poor understanding of the incredible economic value our industry delivers—to the organizations that host face-to-face gatherings, and to the communities that welcome them. MPI made a groundbreaking contribution to the knowledge base on economic impact in 2008, with the release of a comprehensive study funded by MPI Foundation Canada. The study found that more than 70 million participants attended 671,000 meetings in Canada in 2006. They generated $32 billion in direct spending, $71 billion in economic effects, 235,500 full-year jobs, and $14.6 billion in revenue to all levels of government.
The Canadian study was the first to use a new UN World Tourism Organization method for measuring economic impact, and equivalent studies for the U.S. and Europe are not yet complete. But meeting professionals everywhere can still use the Canadian research as a starting point for telling the industry’s story, demonstrating its value, and making the case that an economic crisis is the worst time to be cutting back on face-to-face meetings.
Learner Objectives:
Be familiar with the main results of the Canadian economic impact study
Understand how to apply the Canadian data in other jurisdictions, without overstating what we know about the economic impact of meetings in the U.S. and elsewhere
Understand the importance of measuring and arguing the economic impact of the results meetings produce, not just the products and services our industry buys.
Presenter:
Mitchell Beer, CMM, President and CEO, The Conference Publishers Inc., and was project manager for MPI’s study of the economic impact of meetings and events in Canada.
See the webinar schedule
Instructions to attend:
Please click the link on the webinar title to see more information, or to join the meeting.
-------------------------------------------------------
To join the online meeting
-------------------------------------------------------
- Click here to register for the webinar
- You will receive a confirmation email
- Follow the links and instructions in your email. No need to call in, audio will be streamed through your computer.
Have a question for the presenter? Submit your question now to conversations@mpiweb.org. As many submitted questions as possible will be addressed during the webinar.