As a recent Android market convert (I’m a sucker for the
cute green mascot), I’ve been pleasantly surprised to see the continued rise in
the platform as a choice of smartphone users (26 % of the US subscribers,
according to a comScore Nov. 2010 report). As these numbers continue to shift
with the addition of newer technology and tools, people like me, as well as
Apple aficionados and Crackberry addicts, factor into the strategy that
planners must use when introducing mobile to meetings and events.
SwiftMobile gives
those professionals looking to utilize smart phones a thorough and informed
read in the latest white
paper, “Getting Mobilized For
Meetings and Events.” The paper gets right to the facts, noting that there
are “4.6 billion mobile phone subscriptions on the planet” and outlining succinct
strategy for goals, budgeting, choosing platforms and including useful features
like agendas, speaker handouts and appointment schedules. Case studies from
associations and corporations like the Massachusetts Convention Center
Authority and American Association of Neurological Surgeons tell how to
leverage mobile apps, sites and tools for attendee satisfaction, connectivity
and results. If you have not had the chance to read the paper yet, make time
now to become smarter about the ways in which getting “mobilized” is the way of
the future.