Block A - Strategic Planning
Contents
Task 1 - Manage Strategic Plan for Meeting or Event
Task 2 - Develop Sustainability Plan for Meeting or Event
Task 3 - Measure Value of Meetings and Business Events
Task 1 - Manage Strategic Plan for Meeting or Event
1.01 Develop mission statement, goals and objectives of meeting or event
Knowledge of:
- purpose or reason for meeting or event
- mission statement, goals and objectives of organization and stakeholders
- target market(s)
- type of geographic location and environ culture envisaged by organization
- type of meeting or event envisaged by organization, e.g., spectator, participatory
- sustainability issues
- type of budgets that may be available
- target date(s) of meeting or event
- special conditions
Ability to:
- work with, communicate and understand stakeholder goals
- develop mission statement to specify purpose, philosophy and target markets
- develop goal statements to specify how meeting or event will achieve its mission
- develop objectives to specify the actions, time frames and performance measurements needed to achieve goals
- align mission statement, goals and objectives of meeting or event and organization/stakeholders
.................................................................................................
1.02 - Determine feasibility of meeting or event
Knowledge of:
- meeting and event industry, including emerging trends
- research methods suitable to ascertain viability of this meeting or event
- applicable legislation and regulatory requirements
- sources of potential revenue
- timeline constraints
- societal trends
Ability to:
- review information about meeting or similar events including historical data, e.g., surveys, evaluations
- attend similar meetings or events
- evaluate competition
- network with resource people, e.g., previous hosting committees/ communities, service groups, suppliers
- identify legal and regulatory requirements
- conduct market research, i.e., survey(s)
- determine short-, medium- and long-term economic and social impacts on hosting community
- develop profile of potential attendees
- analyze costs and benefits
- determine complexity of meeting or event, e.g., size, duration, number of activities, service requirements and attendees
- evaluate risk components
- identify potential sources of revenue and other resources
- identify opportunities for strategic alliances, e.g., with existing facilities and events
- recommend to organization/stakeholders whether or not to proceed with meeting or event
- identify potential stakeholders
.................................................................................................
1.03 Determine requirements to carry out the meeting or event
Knowledge of:
- meeting or event requirements, e.g., human resources, marketing, logistics/operations
- legal and regulatory restrictions
- cost/benefit analysis
- tools or resources available for meeting or event planning, e.g., software
Ability to:
- identify requirements based on scope of meeting or event, for example:
- planning cycle
- sponsorship opportunities
- additional sources of resources
- meeting or event evaluation
- administrative needs
- leadership and management
- logistics and operations structure
- marketing
- human resources, e.g., number of people, wage rates
- meeting or event timing, location and size
- data flow, storage and manipulation
- public relations
- systems to track progress towards goals, e.g., sales to financial plan
- research options available to meet requirements
- evaluate costs and benefits for options available
- select best options/strategies
- record best options/strategies and financial information
- obtain support and involvement of organization in strategic planning
.................................................................................................
1.04 - Develop financial summary
Knowledge of:
- types of financial information required for a strategic plan
- tools or resources for financial planning, e.g., spreadsheets, software
- options available to meet needs and respective costs, e.g., contract and employment situations for personnel
Ability to:
- compile financial information, for example:
- financial results
- current financial position
- sources and applications for funding
- current balance sheet details, e.g., assets, liabilities, equity
- statement of operational costs
- cash flow statements
- projected closing balance sheets
- break-even analysis
- projected return on investment
- applicable taxes or levies
- seek professional assistance as required, e.g., accountant, banker
.................................................................................................
1.05 - Monitor strategic plan
Knowledge of:
- mission statement, goals and objectives of organization
- financial plan
- logistics and critical path
- inter-relatedness of all aspects of the meeting or event
- potential impact of changes on all other aspects of the meeting or event
Ability to:
- compare meeting or event progress to mission statement, goals and objectives
- monitor cash flow statements to determine financial standing
- ensure financial resource flow from sources and applications
- analyze all data available when deciding to change course
- record change control details, e.g., date, rationale, implementation plan
- seek professional assistance as required, e.g., accountant, banker
- suggest changes or revisions to strategic plan, if needed, with organization and/or key stakeholders
.................................................................................................
Task 2 Develop Sustainability Plan for Meeting or Event
COMMON KNOWLEDGE
- concepts of sustainability, i.e., integration of economic, social and environmental considerations in meeting or event planning
- capacity planning and need for growth
- mission statement, goals and objectives of organization
- inter-relatedness of all aspects of meeting or event
- target market(s)
2.01 - Implement sustainability management plan
Knowledge of:
- geographic location, local populations, their culture(s) and history
- local issues and concerns, e.g., social, economic, environmental
- meeting or event concept and image
- quality standards for meeting or event
Ability to:
- review evaluations and feedback from previous and/or similar meetings or events
- consider potential short- and long-term impacts of meeting or event
- determine needs for sustaining meeting or event, e.g., systems, quality control
- comply with legislation, e.g., environmental, local zoning, human rights, health and safety, labour
- select strategies to create positive outcomes and mitigate negative impacts of meeting or event, for example:
- support initiatives for community development, e.g., infrastructure, social programs
- hire local residents
- purchase local and fair-trade goods and services
- protect cultural and historical sites
- align sustainability practices with existing management structure(s), if required
.................................................................................................
2.02 - Demonstrate environmental responsibility
Knowledge of:
- environmental issues and concerns of local area
- environmental capacity of community, e.g., waste management infrastructure
- current environmental technology and practices
Ability to:
- integrate environmental awareness into meeting or event management
- implement conservation practices, for example:
- reduce energy use
- reduce water consumption
- implement recycling programs, for example:
- purchase recyclable products
- set up recycling collection systems
- reduce pollution, for example:
- minimize noise and light pollution
- control use of harmful substances, e.g., chemicals, paints
- purchase goods and services from environmentally responsible suppliers, as appropriate
.................................................................................................
Task 3 Measure Value of Meetings and Business Events
COMMON KNOWLEDGE
- no common knowledge identified for this task
SUBTASKS KNOWLEDGE AND ABILITIES \
3.01 Develop evaluation plan
Knowledge of:
- meeting or event objectives
- stakeholders
Ability to:
- determine return on investment objectives/ purpose of the evaluation, e.g., efficiency, effectiveness, accountability, justifying investments
- determine what data will be collected, e.g., costs, attendee feedback
- describe activities to be carried out and expected outcomes
determine best approach to collect data/ evaluation methods
- determining timing and sequencing of data collection
- determine resource requirements
.................................................................................................
3.02 Measure return on investment
Knowledge of:
- data collection methods
- data analysis
Ability to:
- collect evaluation data
- convert data to monetary values
- calculate return on investment
- analyze data
- present/report data
.................................................................................................
Click here to proceed