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The Certification in Meetings Management (CMM) is a designation for advanced and senior industry professionals. It looks at the business of meetings as well as business management modules related to meetings. The mission of the Certification in Meeting Management (CMM) program is to select, educate, and certify management-level meeting and event professionals. The focus of the certification is to provide continuing educational enhancements to the strategic decision-making ability of these leaders to manage and deliver exceptional meetings and events that drive organizational success.

Class/Course Duration: Five (5) Days
Language: Sufficient proficiency in English is required.

This certification will focus upon:

Writing a Strategic Business Plan

A strategic business plan is a necessity for success! This is true whether you own a business or are part of a larger enterprise. Therefore actually writing a strategic business plan is required to demonstrate the application of strategic knowledge gained in the CMM program and is part of the requirements of obtaining your CMM designation. During the 5 day residential program you will receive a step-by-step road map to successfully complete this part of the CMM curriculum.

Upon completion of this course, you will be able to:

Leadership Development

The CMM Leadership Development module is based on over twenty years of research into effective organizations and the people that lead them.  The session will explore leadership and management from four angles, all in relation to the meetings industry and MPI community.  What does the business need from a leader and manager, what a client needs, what the staff/team need and also what the leader needs.  The session will enable you to identify where there are areas for improvement and how to develop your leadership style for the future needs of the business.  It is designed to equip you to develop management and leadership competence and adapt as the circumstances change.

Upon completion of this course, you will be able to:

The Four Elements of Strategic Value

Building an excellent meeting function requires that meeting professionals attend to four basic elements of strategic value: Portfolio Management, Measurement, Meetings design and Advanced logistics. Properly addressed, these four elements will help meeting professionals demonstrate that meetings are not a cost center, but instead a strategic investment that can transform organizations. This session will explain the four elements, how they relate to each other, and how to use them to influence leaders in organizations. The session will involve a significant amount of group interaction and experience-sharing.

Upon completion of this course, you will be able to understand and apply:  

Measurement & Metrics

Is it really possible to measure the financial return on investment for any meeting or event? Can you convert all kinds of event results to money values? How do you know if the results are due to the event and not some other marketing activity? The Phillips ROI Methodology is becoming an industry standard based on thousands of financial ROI impact studies done in many different industries and types of applications. But this is only half the story. The ROI Methodology is also a powerful event planning tool. Because you have to define the business impact and a set of objectives at different levels, the structure and content of the event will be tailored to maximizing ROI.

Upon completion of this course, you will be able to:

Contingency Planning and Business Continuity

Strategic risk management goes beyond contingency planning for specific meetings or events to address actual or potential threats to the total operation of a company. Threat assessment, probability analysis, allocation of resources and proactive planning at all levels are required to maintain business continuity during periods of crisis. Explore how to address specific strategies to identify and prioritize risk factors that may adversely affect the orderly operation of your business.

Upon completion of this course, you will be able to:

Strategic Financial Management

Understanding fundamental concepts and methods in strategic financial management is essential to anyone hoping to fulfill their professional and ethical obligations. Explore the tools and terminology necessary to craft and manage the financial management of your department/organization and use financial planning to contribute to the strategic goals of the organization. Examine financial management processes and practices while developing skills in reading changes in the environment and anticipating environmental forces on the business and/or meeting.

Upon completion of this course, you will be able to:

Strategic Negotiation

Improve your ability to be well prepared and proactive in any negotiation, complex or non-complex. Learn three concepts, and a negotiation blueprint that will allow you to understand the underlying structure of all negotiations and how people make decisions. Understand how 97% of the time you can anticipate negotiation tactics and then prepare for them. Audit your own internal negotiation style, understand strengths and areas of improvement and then practice these concepts on a live negotiation you will bring to the session.

Upon completion of this course, you will be able to:

Strategic Marketing

The success of many meetings and business events and even whole departments can be directly linked to the ability to develop integrated Marketing strategies that will complement or integrate with the organization’s marketing strategy. This session will enhance your strategic thinking ability as it pertains to meetings and events marketing and the positioning of meeting and events in the organizational marketing strategy.

By the end of this course, you will be able to:

• Identify the components of an integrated marketing strategy
• Understand and be able to articulate how Meetings and Events complement or integrate with the organization’s marketing strategy
• Have all ingredients (by combining your pre-work with elements you will learn in the session) to successfully complete the Marketing section of the Business plan assignment attached to CMM.

CMM Testimonials

Vanessa Kane, CMP, CMM
"I take my career very seriously and love what I do. This certification provides me the opportunity to learn grow and expand my knowledge. I'm grateful to have been a part of the process. "

Mollie Mercado, CMP, CMM
"As senior meeting professionals, we all need an opportunity to focus our thinking on the strategic aspects of our businesses or jobs. The CMM program created the perfect environment for that strategic thinking. "

Laura Bohannon, CMP, CMM
"I returned to my office and immediately started designing new ways of doing things better! The CMM program truly teaches us to think about everything on a higher, more efficient and effective level. I will take many of the tools I learned and implement them into my professional and personal life!"

Charlotte Picot, CMM
"The MPI CMM Course has been an exceptional experience for me in my career and personal development. The tools I learnt on the course are invaluable in helping me make the business case for events. Eric’s Kaufman’s presentation on ‘Leadership Development’ was hugely inspirational and gave me real insights into strategic leadership. Likewise the Measurement & Metrics presented by Elling Hamso showed me the value of ROI in our current challenging economic climate. The CMM course also gave me the opportunity to network with senior meeting planners and the rare opportunity to openly share thoughts with a large room peers who share similar industry challenges. Congrats to the CMM 2010 alumni – I feel privileged to be among you. Thank you Miranda and the rest of the MPI team for such a fantastic course."