Sessions
Writing a Strategic Business Plan
A strategic business plan is a necessity for success! This is true whether you own a business or are part of a larger enterprise. Learn to select a business project idea and determine what information you will need to gather to create a strategic business plan. Receive a step-by-step road map to successfully complete this part of the CMM curriculum.
Upon completion of this presentation, you will be able to:
- Identify the required elements of a strategic business plan.
- Determine which CMM business project option is best for you.
- Identify resources to guide you in the process of writing and implementing a strategic business plan.
Faculty: Ed White, CMM, Owner, The Lexington House B&B
Leadership Development
The Insight Leadership Odyssey is based on a comprehensive, holistic approach to leadership development that guides leaders to understand that who they are is the foundation of what they do. This program is designed to improve and accelerate the competence and results of leaders in the MPI community. Based on years of research on the architecture of the human mind and human performance, Insight Leadership Odyssey combines principles and tactics to help leaders profitably guide teams on an unfamiliar journey toward an uncertain but desirable future.
Upon completion of this presentation, you will be able to:
- Apply quicker decision making skills.
- Build richer, deeper, results focused professional relationships.
- Apply expanded leadership skills.
Faculty: Eric Kaufmann, CMC, CEO, Insights4Results, LLC
Strategic Financial Management
Understanding fundamental concepts and methods in strategic financial management is essential to anyone hoping to fulfill their professional and ethical obligations. Explore the tools and terminology necessary to craft and manage the financial management of your department/organization and use financial planning to contribute to the strategic goals of the organization. Examine financial management processes and practices while developing skills in reading changes in the environment and anticipating environmental forces on the business and/or meeting.
Upon completion of this presentation, you will be able to:
- Apply the proper tools and terminology when crafting or discussing strategic financial issues.
- Explain the strategic financial implications of decisions with directors, executives or clients.
- Demonstrate financial management skills to improve your competitive edge in the marketplace.
Faculty: Terri Breining, CMP, CMM, Breining Group, LLC
Contingency Planning and Business Continuity
Strategic risk management goes beyond contingency planning for specific meetings or events to address actual or potential threats to the total operation of a company. Threat assessment, probability analysis, allocation of resources and proactive planning at all levels are required to maintain business continuity during periods of crisis. Explore how to address specific strategies to identify and prioritize risk factors that may adversely affect the orderly operation of your business.
Upon completion of this presentation, you will be able to:
- Identify specific categories of risk.
- Evaluate and prioritize actual and current threats to business operations.
- Develop proactive risk management protocols for a variety of situations.
Faculty: Carol Krugman, CMP, CMM, Owner, Krugman Maller, LLC
Strategic Communication and Negotiation
Improve your ability to handle tensions in both negotiation and other conflict situations. Discover how to actually prepare, implement and review a negotiation strategy to conclude a deal or to solve a conflict in negotiation by overcoming the many obstacles: cognitive, emotional, organizational and cultural. Address some of the key aspects of transformation in conflict, make yourself more aware of how you currently behave in negotiation contexts and evaluate whether these strategies are effective.
Upon completion of this presentation, you will be able to:
- Analyze the consequences to both sides when an agreement is not reached.
- Discuss the terms of a deal in the event an agreement is reached.
- Prepare and present data into multiple offers.
Faculty: Carrie Welles, VP, Global Customer Management, Think! Inc.
Operational Excellence
Building a strong meeting management program depends on and being able to deal with change as well as being able to communicate with many diverse groups both within and outside the corporation. This session will examine the meeting professional’s role in dealing with change and developing an effective method to communicate effectively with the internal and external meeting resources, teams and support groups.
The session will rely on group interaction and experience-sharing addressing such areas as:
- Effectively communicating to stakeholders and suppliers
- Understanding change and how do effectively manage work groups and stakeholders
- Communication methods including change management tools
Upon completion of this presentation, you will be able to:
- Understand different individual’s behavior patterns and how to effectively deal with them
- Effectively deal with work groups needs and requirements
- Understand the frame of reference of stakeholders and what that means to the meeting manager
- Effectively manage change within the meeting department workgroup as well as within the organization
Faculty:
George Odom, Senior Director Business Solutions Advito
Integrated Marketing Communications
Understand marketing tactics and resources for creative event branding, sensory design, promotion and cost management.
Upon completion of this presentation, you will be able to:
- State the basic principles of marketing.
- Identify where Meetings and Events fits in the marketing mix.
- Discuss the cultural challenges of an international marketing campaign.
Faculty: Mary Anne Noon-Childers, Good Group, LLC
Measurement & Metrics
Is it really possible to measure the financial return on investment for any meeting or event? Can you convert all kinds of event results to money values? How do you know if the results are due to the event and not some other marketing activity? The Phillips ROI Methodology is becoming an industry standard based on thousands of financial ROI impact studies done in many different industries and types of applications. But this is only half the story. The ROI Methodology is also a powerful event planning tool. Because you have to define the business impact and a set of objectives at different levels, the structure and content of the event will be tailored to maximizing ROI.
Upon completion of this presentation, you will be able to:
- Explain the Phillips ROI Methodology and its potential and limitations.
- Plan meetings and events which achieve much better results than the industry average.
- Design a really useful and very different feedback questionnaire for your next event.
- Evaluate any kind of event against objectives at different levels.
Faculty: Elling Hamso, Managing Partner, European Event ROI Institute