Log in to your account

Certificate in Meeting Management (CMM)

An MBA-level executive education program for meeting professionals with more than seven years of experience, including a minimum of three years in management positions.

Upcoming CMM Program:

May 23 -26, 2017
Doubletree by Hilton Hotel Golf Resort
Palm Springs, CA

Apply before April 15
Registration Deadline: April 23


  • $2,499: MPI or GBTA Member Registration Rate
  • $2,999: Non-Member Buyer or Supplier - Membership Bundle (includes 12-month MPI membership)

Apply for MPI 's CMM

CMM is brought to you by

CMM Program Education Content Provider

What They're Saying


"The CMM Program is the pinnacle of management training for those interested in taking their careers to the next level. It is taught by world-class business professors, and the program allows for a deep dive with your industry peers to help apply the curriculum to the meetings and hospitality industry. It is an experience that leaves you energized to improve personally and professionally, and to inspire change within your organization and the industry."


"CMM is a credential any legitimate meeting professional should work toward completing. The training will set you apart and hotels and other vendors in the industry may respect you more for these three initials behind your name."

See the full registry of CMM graduates >

CMM Program Agenda

DAY 1: 1:00 pm – 5:30 pm DAY 2: 8:00 am – 5:30 pm
DAY 3: 8:00 am – 5:30 pm DAY 4: 8:00 am – 11:00 am

Industry & Individual Challenges Setting the stage for the week’s education program. Sharing challenges in search of common themes across organizations and individuals.
Rethinking the Way We Negotiate We often get locked into particular ways of negotiating. We will discuss the importance of creating value by growing the pool of resources available to negotiators by asking questions, identifying underlying interests, and considering unconventional alternatives.
Operational & Financial Performance of Southwest Airlines Investigate the elements of a cohesive and comprehensive strategy that ties together people, process and purpose through the implementation of a network of reinforcing activities. Gain exposure to financial statements, including the balance sheet, income statement, and statement of cash fl ow. Consider how business transactions affect the financial statements to better understand how your decisions and actions affect the financial picture of your organization. Through the study of a series of video clips from a speech at the Darden School by Herb Kelleher, former Chairman and CEO of Southwest Airlines, we will investigate the essential elements of creating and leading a high performance org organization.
Gazogle/Kaizen Workshop Understanding the basic principles of process improvement. Realizing the importance of leadership and team dynamics in managing change.
Leading Across Functions A cross-functional, global teamwork exercise to explore coordination costs and strategies for enhancing team efficiency.
Flexible Budgeting Budgeting, performance measurement, variance analysis – discuss the basics of building a budget, then analyze the difference between actual results and budgeted performance.
Developing Leadership Strategies Participants will receive a personalized report of their 360 degree evaluation results. Using these results, we will develop strategies for hitting specific goals as well as developing as a leader.
Balanced Scorecard Discover the Balanced Scorecard as a strategic management tool; use financial and non-financial measures to measure performance and provide guidance consistent with company strategy.
Kaizen in a Service Setting Introduce lean concepts in a non-manufacturing, service-oriented setting; Define customer groups and order- winning criteria; Map a value stream and use it to define a future state; Learn what kinds of techniques can be used to build an engaged team; Understand the continuous improvement process; Conduct root cause analysis; Discuss visual management systems
Taking it Home Workshop Recapping the key learning outcomes of the week. Introduction of the “action learning” project.