Meeting Professionals International, the premier global association community for meeting and event professionals, believes in the unequalled power of events and human connections to advance organizational objectives.

Strategic Value of Meetings and Events

The meeting industry crisis and the global economy have created the conditions for a tipping point in the way we define meetings. Because of the media attention meetings have received lately, planners and suppliers have an unprecedented opportunity to influence the way key decision makers view the strategic value of meetings and events. You can help leaders see that meetings are not a cost center, but rather, a strategic investment that can transform organizations and even economies. You now have the chance to literally change the world through meetings.

This session will bring together three of the top subject matter experts on the Four Elements of Strategic Value: Portfolio Management, Meeting Design, Measurement, and Advanced Logistics. Susan Radojevic, president of The Peregrine Agency will cover Portfolio Management, Mary Boone, president of Boone Associates will address Meeting Design and Patti Phillips, President & CEO of the ROI Institute will share her ideas regarding Measurement. In the area of Advanced Logistics you will hear about the opportunities for suppliers of meeting services and facilities.

The purpose of the session is to help planners and suppliers present a clear and compelling case for the strategic value of meetings to key decision makers. The session will be highly interactive with people working in a well-designed learning environment to come up with a presentation that they can actually use with their own executives and decision makers immediately following the event.

We encourage participants to read The Case for Meetings. We will be covering a lot of material, so this pre-work is essential to getting the most out of the session.

Hear what participants are saying about the Strategic Value of Meetings and Events

Dates & Host Chapters:

Co-Sponsors:

The Canadian Tourism Commission and its partners are dedicated to the ongoing advancement of education and leadership in the meetings industry. Canada continues to strive to offer the best in world-class accommodation, advanced meeting and airport facilities, exceptional service levels, incomparable value, quality F&B and streamlined Customs processes. Canada values its partnership with MPI and remains committed to supporting the meetings industry with innovative programming for years to come.

AIBTM is the new hosted buyer led exhibition to be held in Baltimore, MD in June 2011. It is set to attract around 3,000 attendees and will provide top quality interaction between buyers and vendors through our pre-scheduled appointment system. We are known for providing the best professional education through our global portfolio of events and AIBTM is pleased to extend our global relationship with MPI. Being a part of this research project will allow us to provide meeting and event professionals with critical data and resources to more effectively measure the business value of their meetings.