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May 5 (Tuesday), 2015| 11:00 am - Noon CST
1 Clock Hour

FUTURE OF MEETINGS: CONTENT IN TRANSFORMATION

Jessie States

Free education. Individualization. Context. Content is changing, and while no one can wholly predict what the future holds for meetings and events, we can analyze the trends that will affect that future in order to prepare for the next five years— and the next 30. During this workshop, discuss the different trends that will affect your meetings’ content and create a roadmap so you can prepare for the unpredictable future.

Learner Outcomes:

  • Find out what trends are affecting meetings content.
  • Discuss trending topics and their future ramifications with your peers.
  • Learn how you can start preparing now for an uncertain future.


May 26 (Tuesday), 2015| 11:00 am - Noon CST
1 Clock Hour

SMM: ROI AND ROO MEASUREMENT FOR EVENT MANAGERS

Jessie States

What are ROI and ROO, and how can they be measured? Find out in this session, which introduces you to the ROI Methodology and assess what information you need to gather to properly determine the return on investment of your events. Then, discover the true value of measuring return on objectives, and the need to look beyond economic figures to gauge the value of your meetings. Finally, learn the steps required to measure ROI and ROO, including metrics and data collection, analysis and reporting.

Learner Outcomes:

  • Understand the meaning of ROI and ROO in the context of strategic meetings management.
  • Learn how to choose methods for data collection.
  • Find out how to report ROI and ROO based on your organization’s strategic objectives.


June 2 (Tuesday), 2015| 11:00 am - Noon CST
1 Clock Hour

MEETINGS OUTLOOK: A DEEP DIVE INTO THE LATEST TRENDS

Jessie States and Christian Savelli

Meeting professionals are so over-taxed in the present, they often forget—or don't have the time—to look ahead. Take a moment to preview the future based on MPI's most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine and then discuss the trends that are most affecting you and your peers. Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe.

Learner Outcomes:

  • Review the forecast for events in the coming year, including budget, attendance and business conditions.
  • Deep dive into trends that matter and discuss next steps with your peers.
  • Learn how these trends affect you and the future of your meetings.


June 9 (Tuesday), 2015| 11:00 am - Noon CST
1 Clock Hour

HEALTHCARE COMPLIANCE: TRENDS AND CHANGES AFFECTING OUR INDUSTRY

Patricia Schaumann

Healthcare meeting compliance regulations have created a complex set of new procedures—with serious penalties for violations. Both meeting professionals and suppliers need to understand the nuances of these procedures (and the consequences that follow variance) in order to create greater partnerships and superior meetings. Learn the who, what, where and how of compliance regulations, and what they mean for you and your business.

Learner Outcomes:

  • Discern the difference between perception and reality around healthcare compliance regulations.
  • Learn trending scenarios including room and food caps and turnaround times.
  • Find out new educational opportunities for healthcare professionals who want to stay on top of their game.


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