Dispelling the Myths about “Going Virtual”
Date: Wednesday, November 17, 2010
Start Time: 11:00 AM CDT
Presenters: Cece Salomon-Lee
Member Price: FREE
Non-Member Price: $20 USD
The recent economic situation has provided a catalyst for companies to look at cost-effective alternatives to scheduling and executing face-to-face meetings and events. This situation combined with reduced travel and marketing budgets, has given rise to virtual events. A successful virtual strategy reduces costs, increases productivity, extends reach, provides rich data intelligence, and benefits the environment. Yet, meeting professionals are hesitant to incorporate virtual elements into their meetings and event portfolios. Leveraging real-world case studies, this session will dispel several myths about “going virtual”.
Get answers to your theories like:
- Virtual will cannibalize my physical audience.
- Virtual will be a costly element for me to include in my budget.
- Virtual will only be used by my most technically savvy members.
- Virtual is only for larger corporations.
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About the Speaker: Cece Salomon-Lee
Cece Salomon-Lee has over 15 years experience building and implementing successful communications and marketing strategies for Fortune 500 and technology companies. As founder and Principal of PR Meets Marketing, Cece has a unique ability to translate innovative technology into cohesive and successful campaigns that cross from public relations to marketing. Quoted in the media and industry speaker, she is a recognized expert in virtual events, marketing and social media.