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Making Virtual Profitable: Steal These Business Ideas

Date: Wednesday, February 9, 2011
Start Time: 11:00 AM CST
Presenters: Cece Salomon-Lee

Member Price: FREE
Non-Member Price: $50 USD

A Future of Meetings Thought Leadership Initiative

According to FutureWatch 2010, 12% of meeting professionals are expecting virtual meetings to be a continuing trend in 2010. The question meeting professionals have now is how do they create a virtual strategy that serves their audience's educational and networking needs while expanding their own revenue opportunities.

This session with explore four business models for virtual options:

  • Freemium Registration: Free registration for basic content vs. charging for premium content
  • Exhibitor Driven: Tiered programs and services for exhibitors
  • Sponsorship: Advertising and brand awareness associated with the virtual component
  • Hybrid Opportunities: Prizes, games and sponsorships that span the physical and virtual event.



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About the Speaker: Cece Salomon-Lee

CSLCece Salomon-Lee has over 15 years experience building and implementing successful communications and marketing strategies for Fortune 500 and technology companies. As founder and Principal of PR Meets Marketing, Cece has a unique ability to translate innovative technology into cohesive and successful campaigns that cross from public relations to marketing. Quoted in the media and industry speaker, she is a recognized expert in virtual events, marketing and social media.