Making Virtual Profitable: Steal These Business Ideas
Date: Wednesday, February 9, 2011
Start Time: 11:00 AM CST
Presenters: Cece Salomon-Lee
Member Price: FREE
Non-Member Price: $50 USD
A Future of Meetings Thought Leadership Initiative
According to FutureWatch 2010, 12% of meeting professionals are expecting virtual meetings to be a continuing trend in 2010. The question meeting professionals have now is how do they create a virtual strategy that serves their audience's educational and networking needs while expanding their own revenue opportunities.
This session with explore four business models for virtual options:
- Freemium Registration: Free registration for basic content vs. charging for premium content
- Exhibitor Driven: Tiered programs and services for exhibitors
- Sponsorship: Advertising and brand awareness associated with the virtual component
- Hybrid Opportunities: Prizes, games and sponsorships that span the physical and virtual event.
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About the Speaker: Cece Salomon-Lee
Cece Salomon-Lee has over 15 years experience building and implementing successful communications and marketing strategies for Fortune 500 and technology companies. As founder and Principal of PR Meets Marketing, Cece has a unique ability to translate innovative technology into cohesive and successful campaigns that cross from public relations to marketing. Quoted in the media and industry speaker, she is a recognized expert in virtual events, marketing and social media.