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Canadian Economic
Impact Study 2006
Published: September 2008

Executive Summary

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Member Free English
Non-Member Free
 

 

Full Study

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Member Free English | French
Non-Member USD $299

Newly Released!

Canadian Economic
Impact Study (2007 - 2008)
Published: November 2009

Executive Summary

Price Download
Member Free English | French
Non-Member Free
 

 

Full Study

Price Download
Member Free English
Non-Member USD $299

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Last year, Meeting Professionals International Foundation (MPIF) released findings of the first research study ever conducted on the economic impact of meetings in Canada. The study, funded by the MPI Foundation and conducted by Maritz Research Canada and the Conference Board of Canada, provides data on industry revenues and delegate spending in the Canadian meetings and events sector, and on the direct and indirect benefits that the sector contributes to the Canadian economy. This is the first study to utilize the United Nations World Tourism Organization’s (UNWTO) measurement model, which permits quick and accurate comparisons of meetings industry performance against other industries and the economy as a whole. Coherent definition of the “meetings sector” will lead to greater recognition of meetings and events as an economic driver. On November 9, 2009 MPIF released an Update to the baseline study and once again validates the importance of meetings in Canada.