Coming in November...
MPI to release update of the Canadian Economic Impact Study
Last year, Meeting Professionals International Foundation (MPIF) released findings of the first research study ever conducted on the economic impact of meetings in Canada. The study, conducted by Maritz Research Canada and the Conference Board of Canada, provides data on industry revenues and delegate spending in the Canadian meetings and events sector, and on the direct and indirect benefits that the sector contributes to the Canadian economy. This is the first study to utilize the United Nations World Tourism Organization’s (UNWTO) measurement model, which permits quick and accurate comparisons of meetings industry performance against other industries and the economy as a whole. Coherent definition of the “meetings sector” will lead to greater recognition of meetings and events as an economic driver.
In November, MPIF will release an Update to the study. Read about it first in the November issue of One+.
Download the 2006 Study Summary (PDF)
Download Full Study in English or French (Members only)