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The following resources are available to help you prove the effectiveness and the value of meetings and business events. Utilizing these business tools and research will help you play a more strategic role in your organization and communicate that Meetings Deliver.

White Paper

Meetings drive sales and profitability for business and enable organizations of all kinds to deliver on key strategic objectives, serving as a catalyst for education and professional development, motivation, behavior change and concrete action. And for the hundreds of local economies that rely on the meetings economy, conferences create jobs and tax revenues wherever participants gather. Meeting professionals have known this for years. Now they can prove it.

With recent research from the likes of the U.S. Travel Association, the National Business Travel Association and MPI, the data exists to back up an industry that has long strove to prove its return on investment. But, the research to back up an industry that strives to prove its ROI is numerous and widespread – until now.

MPI presents the first white paper to succinctly and thoroughly present data recent studies in a single document, allowing each and every meeting and event industry professional easy access to the numbers that prove their worth and the worth of the entire business event sector. Take these numbers to your boss, your clients, your CEO and make the case for events—not just for you and your career, but as a strategic imperative that has now proven a harbinger of business success.

White Paper

How-to User Guide

The public backlash against meetings affects everyone whose job depends on face-to-face gatherings, and anyone who really understands the value that meetings deliver to the organizations that host them. This User Guide is your guide to help raise local awareness on the value and impact of meetings.

How-to User Guide

PowerPoint Template

Use this PPT with pre-populated slides and notes to deliver the message that meetings deliver. You’ll find details about the research findings provided in the white paper. Present to your local chapter and help members join the campaign.

PowerPoint Template

Webinars

Watch and listen to Roger Rickard present a Meetings Deliver Webinar titled The Business Value of Meetings and Events . This presentation utilizes the PowerPoint template and notes that we have provided so that you can present this same presentation to your clients, your boss, your CEO, your MPI Chapter and send everyone the message that meetings deliver.

Click on past webinar(s) to view:

June 2, 2010 - Meetings Deliver webinar - Roger Rickard

Webinars

MPI Foundation's "Value of Meetings" Research Alliance with AIBTM

In MPI Foundation's continuing drive to provide innovative career-building thought leadership development, the MPI Foundation, along with a major investment from Reed Travel Exhibitions through AIBTM, is focused on studying and understanding the appreciable business value of meetings through key research finding. This will culminate at AIBTM 2011 in Baltimore, June 2011.

This alliance will produce several deliverables over the upcoming three years. At MPI's World Education Congress (WEC 2010), this alliance brings you the following confirmed session content:

Political Intelligence – David Bancroft Turner
Advocacy session – Roger Rickard
CSR as a Business Strategy – Mariela McIlwraith
Meetings Deliver – Roger Rickard
Measuring the Impact of Meetings - Terri Breining