SCHEDULE
08:00 – 08:45 REGISTRATION AND NETWORKING
GENERAL SESSION
09:00 – 10:00 – BREAKFAST AND OPENING LECTURE
BREAKOUT SESSIONS
A – EVENTS AS BRAND BUILDING PLATFORMS
Supplier´s Perspective
Three of the major players in Event Production in Latin America will share their vision on different subjects as Trends, CSR, ROI, Event Design.
B – TECHNOLOGY
10:15 – 11:45 - Saphire Now Session (SAP): The Importance of Hybrid Events
Two continents. Seven satellite cities. 16.000 delegates. 35.000 online participants. Two television studios. 600 custom programs. 1.200 educational sessions. A show of technology and interactivity.
SAPHIRE NOW merged traditional event with internet, television and social medias and created one of the largest hybrid events of digital world. Find out how the SAP executives took advantage of the power of the meeting and made their brands.
Mathias Sondermann –SAP senior marketing specialist will presents this session with the renowned author and event strategist Mary Boone, who will be virtually present. Check for more information at: http://www.youtube.com/watch?v=BtyCnBAXps4
C – GLOBAL TRAINING
10:15 – 11:45 – Global MPI – Educational Session
Your role as a meeting and business event professional is evolving fast. You are looking for professional development which is globally relevant and aligned with the latest standards to enhance your career. This session will introduce you to the world of certificates and certifications within the meetings and events industry.
You will gain insights in the newly released Meeting and Business Events Competency Standards (MBECS) and updated Global CMP (Certified Meeting Professional). You will also be introduced to how you can access relevant training which is aligned with these new MBECS locally via the MPI Global.
Training Program at your all new Brazilian Learning Centre. No matter at what stage you are in your career, you can now follow a reliable path to career enhancement.
Didier Scaillet, Chief Development Officer, MPI
GENERAL SESSION
12:00 – 14:00 Lunch and Debate - Events in a Fast Changing Society
Producer of Big Events will debate their perspective on how big events are changing the society and how this events are facing such a changing environment. Topics: the enormous emerging consumer market in Latin America, technology impact for new generation, new attitudes from generation Y,Z
BREAKOUT SESSIONS
A – EVENTS AS BRAND BUILDING PLATFORMS
Brand Owner´s Perspective
Case study of three brands that stood out for their events: Red Bull, Heineken and Audi
B – TECHNOLOGY
14:15 – 15:00 – Mobility Solutions for Events
The major player in mobile software industry in the region will show cases on how mobile solutions can leverage events experience.
15:00 – 15:45 – Social Media to Build Events
Cases showing how Social Media can leverage events.
C – GLOBAL TRAINING
14:15 – 14:55 – Purchasing Management - ABGEV - Brazilian Association of Travel Managers
15:00 – 15:45 – The Economic Impact of Events
Presentation of the research made by MPI America to measure size, revenue and employment of the whole industry.
15:50 – 16:20 – Coffee and Networking
GENERAL SESSION
16:25 – 17:30 Closing General session – Lessons learned from the Olympics and the FIFA World Cup (best practices from three continents)
Engage in a discussion with this elite and celebrated group of industry professionals from three different continents, who not only brought the Olympic experience to their cities or the World Cup experience to their country, but followed the experience through to completion and were able to capitalize on the massive investments made in infrastructure and attention to their cities and countries. Now hear the real story of organizing and managing an event of this magnitude from submitting the bid, to host to wrapping up the event and capitalizing on it when the Olympics / World Cup has left town. You'll hear directly how meeting and event professionals affect lives, careers, and a global marketplace. The ultimate goal of this session is to provide insights and knowledge on how to best approach planning for leaving a great legacy for 2014 World Cup in Brazil and the 2016 Olympics in Rio de Janeiro.
Panelists:
- 2010 Winter Olympics: Walt Judas, Vice President, Marketing Communications & Member Services, Tourism Vancouver (in-person panelist)
- 1992 Summer Olympics: Ms Airy Garrigosa, Director Barcelona Convention Bureau (virtual panelist)
- 2010 FIFA World Cup: Ms Nomasonto Ndlovu, South Africa Tourism (2010 FIFA World Cup) (in-person)
Moderation: Caio Luiz de Carvalho, president of SPTuris