A Look Ahead at 2010
Industry Big Picture: Moving On Up, Gradually
By Elaine Pofeldt
There's a whiff of optimism in the air, with many meeting professionals predicting that the first green shoots of recovery in the industry will start to sprout this year.
So how do you define "a whiff of optimism?" Well according to FutureWatch 2010 , it's all in the numbers—34 percent to be exact.
That's the percentage of meeting professionals that see a gradual improvement in the market coming in 2010, especially toward the end of the year. The success of business doesn't start and end with overall improvement. It's about the bigger picture. So after such a rocky 2009, what does 2010 hold in store for our every aspect of our industry and beyond?
A look into the minds of our industry's most influential members in FutureWatch 2010 reveals the top anticipated trends for the coming year. MPI's FutureWatch 2010 survey was conducted by research firm Association Insights and sponsored by American Express, which will be released in its entirety in the January 2010 issue of One+.
For the full story, visit www.mpioneplus.org , or attend "Next Steps for the Meeting and Event Industry" from 1:30 to 3 p.m. Tuesday, Feb. 23, at MeetDifferent.