Meeting Professionals International, the premier global association community for meeting and event professionals, believes in the unequalled power of events and human connections to advance organizational objectives.

General Session Day 1: New Rules = New Roles

When: Sunday February 20, 2010 9-10 a.m
Where: Universal Ballroom, Expo Center, Level 2

Innovation expert, author of the #1 book Exploiting Chaos, and the founder of TrendHunter.com, Jeremy Gutsche knows how to unlock cool. Jeremy will show you the secret to viral trends and how to methodically generate creative ideas. You'll learn how to follow the lead of iconic companies founded during periods of economic recession, and you’ll learn what it takes to become the catalyst for dramatic change that leads to new market needs. With a background in management consulting and web 2.0, Jeremy brings a rare perspective on innovation within a business context.

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