| Monday, July 13, 2009 - 8:30 a.m. - 10:00 a.m. Ken Schmidt Branding Guru and Former Director of Communications for Harley-Davidson Make Some Noise The former director of communications for Harley-Davidson Motor Company, Ken Schmidt played an active role in one of the most celebrated turnarounds in corporate history. He is a frequent speaker to business groups and academic communities throughout the world. His numerous top awards from the communications industry, and his energetic presentation style make him more than qualified to offer expert guidance and inspiration to his audiences. “How the people of Harley-Davidson were able to turn this great company around, as successfully as we did, makes for one of the best business stories of all time,” he says. His presentation, “Make Some Noise,” is a fascinating story of building an entirely new corporate culture, of rekindling relationships with customers, and reaching out to new ones in completely untraditional ways. After all he has accomplished, his philosophy of life and business has remained the same: “Never do what’s expected, make yourself as noticeably different as possible, and have a lot more fun than you’re supposed to.” |