About the Presenters
John Moore
Marketing Mastermind From Starbucks and Whole Foods
As a marketer, speaker, and author, John Moore shares business and marketing advice with companies seeking to earn unwavering devotion from both customers and employees.
From 1994 through 2004, Moore had the extraordinary opportunity of working deep inside the marketing departments of Starbucks Coffee and Whole Foods Market, where he served as retail marketing manager and national marketing director. At both brands, Moore focused his teams on activities that were less about using traditional advertising, and more about using the influential power of devoted customers as the advertising vehicle.
In 2005, Moore began the Brand Autopsy Marketing Practice to share the many lessons he has learned about marketing with passion and purpose. Working as a marketingologist, he helps companies of all sizes to diagnose and treat common marketing ailments, including: anemic sales, ideation fatigue, poor brand complexion, and contagious employee apathy.
A long-time believer in word-of-mouth marketing (WOM), Moore is currently putting his experience to good use as a WOM Enthusiast for the Word of Mouth Marketing Association. In this role, he educates and motivates businesses to use word-of-mouth marketing effectively and ethically.
Through speaking engagements, Moore brings a sense of urgency and innovation to audiences, creating new ideas and spurring on business and brand advancement.
He has been recognized by Fast Company magazine as a “leading practitioner of the arts of customer service and marketing” and is often quoted in business publications.
His book, TRIBAL KNOWLEDGE, shares actionable insights into how a business can follow the Starbucks blueprint to building an endearing and enduring business. And since 2003, Moore has passionately dissected all things marketing-related on the Brand Autopsy blog.
As a result of his experiences with Starbucks and Whole Foods, Moore is an in-demand brand mastermind, and his work has created a new way to look at marketing and branding.
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