CSR Selling Strategy

When: Monday, July 26, 2010 / 8:30 AM - 9:45 AM
Location: West Meeting Room 204 / Vancouver Convention Centre
Contact Hours:

Description Can we quantify the value of a hug? Can we assign a numerical score to the power of goodwill? Corporate Social Responsibility is perhaps as close as we can get. But today’s industry professional needs to know how to design and sell CSR as a business strategy in order to gain buy-in from key decision makers and the C-Suite. To realize the full potential of a responsible meetings program over time, consistent data capture is mandatory. This hands-on workshop will help you get attention in the C-Suite and will include activities such as developing a targeted vocabulary list to most effectively communicate the value of CSR, matching CSR practices to an organization’s unique core values and implementing sustainability measurement/ROI calculations using a simple Excel spreadsheet.

Learner Outcomes
  • Identify the most common objections when pitching CSR and methods to overcome them.
  • Determine and communicate the unique value proposition of CSR for any organization’s business challenges.
  • Master available measurement and ROI calculations to ensure the longevity of a successful CSR program.
Speakers


 
 

Sponsored by:

The MPI Foundation recognizes that corporate social responsibility (CSR) is a cornerstone of successful organizations.  In partnership with the Intercontinental Hotel Group (IHG), your Foundation is supporting a major CSR initiative to help position meeting and event industry professionals and drive sustainable organizational success. The partnership supports initiatives over five years including development of training, certification, reporting tools and a CSR research center.

An MPI Event
Host Sponsors VancouverVHDA Tourism VancouverCTC
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