SMMP: Beyond Principles and Theories
When: Tuesday, July 27, 2010 / 10:30 AM - 11:45 AM
Location: West Meeting Room 212 / Vancouver Convention Centre
Contact Hours:
Description
The foundation for building a well structured SMMP is well defined and the value proposition is strong. Now what? Our esteemed panel of industry experts will outline the process and steps necessary to create and execute a global SMM program. Also, hear from a Cisco representative about her experience and SMMP success. Attend this session to learn from the experts and get tips for building your program from getting executive buy-in, building the internal and external partnerships, establishing a global infrastructure of tools, stakeholder analysis and communications, and metrics / measurement reporting.
Moderator: Rick Binford, Executive VP, Event Management Services, Experient Technologies
Panelists:
Betsy Bondurant, Founder and President, Bondurant Consulting
Carolyn Pund, Sr. Global Meetings & Events Manager, Cisco Systems
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