Programming on Purpose: Engaging Your Audience
Sunday, July 24, 2011 / 8:30 AM - 9:30 AM
S320 EF / Third Floor / Orange County Convention Center
Clock Hours Earned:
Meetings are always about something: the content. Traditionally, in the meeting industry the content is owned exclusively by the person or organization who “holds” the meeting.
With the advent of meeting architecture and meeting design, it is becoming clear that this is not an ideal situation. The communicative power of good meetings depends to a large extent on the effectiveness with which the content is discussed.
The person “holding” the meeting knows a lot about the content, but often a lot less about how to process the content in the course of the meeting. For that, she/he needs the help of specialists from the Meeting Industry. And so, the Meeting Industry is gradually creeping into the Meeting Room! This session gives you an novel approach on how to analyse the content of meetings as a non-specialist and find the ways to make that content attractive, to catch participants’ attention.
- Understand the difference in perspective on content between participant and Meeting Owner.
- Know three criteria to judge whether content is attractive and what can be done to make it more attractive.
- Know a method to extract what is attractive about content when preparing a meeting.
for Intermediate levels