John is founder of experiential design firm www.ThePerfectMeeting.com which focuses on optimizing the meeting attendee experience. Its Meeting Design & Innovation Audit™ evaluates meeting or expo experiences across six key dimensions and results in an implementation plan designed to increase the business value of your meeting or event. A leading authority on Meeting Design, formal and informal learning, engagement strategies for large meetings, and related topics, John also serves as Chief Experience Officer of the Thinkubator Innovation Lab in Chicago.
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