Better. Bolder. Brainier.
 
This is WEC like you’ve never seen it.
 
No community is more dynamic, and none more ready to embrace opportunity than the professionals of the meetings and events industry. That’s why we’ve amped up WEC this year to generate greater ROI—and no BS—in a surging industry. We’re adding, expanding and giving you more of what you come to WEC for.
 
The trade show is gone. Gained are rich business conversations, more professional development experiences and greater insights into what it takes to be successful in a fast-evolving industry.
 
You’ll find more ways than ever before to tailor your conference experience and make WEC your own. This is all about how you do business in 2011 and beyond. Get it done in the way that fits your personal style and business goals.
 
So, what’s new?
 
More Face Time.
It’s the industry’s most valuable commodity. If your business thrives on meaningful one-on-one interaction and more lucrative connections, Hosted Buyer Program and Buyer Connect are just for you. These face-to-face experiences deliver through pre-qualified business appointments—now at a lower price point.
Hosted Buyer Program >    Buyer Connect >     Networking Events >
 
More Brain Time.
WEC isn’t just talk. It’s hands-on and in-your-face with actionable ideas for today’s business challenges and technology demos that showcase the future. With three days and more than 100 sessions, when you head back to the office you’ll hit the ground running—and quite possibly with your head spinning.
Education Sessions >   General Sessions >    Flash Point >    Executive Panels >    Full schedule >
 
More Brand Time.
To tell your brand’s story and connect with the best planners in the business, we’re providing two opportunities at this year’s WEC:
 
Blitz! is WEC’s must-see, must-do event. Blitz! gives suppliers a high profile platform to create their own brand experience to quickly deliver the big wow that attendees would learn on a site visit in an entertaining, interactive environment. Find out more >
 
Visibility, reach and frequency are the triple-threat payoffs to MarketSquare, where suppliers will own the hottest piece of highly trafficked real estate of the conference and mix and mingle with attendees the entire time.  Check it out >
 
More You Time.
It all culminates in a completely customizable experience, no matter who you are. More brain time if you want to learn, more face time if you want to connect, and more brand time if you want to do business. It’s all about what success looks like to you, and to us, success looks like WEC 2011.