This full-day workshop, presented in partnership with MPI, the Event Marketing Institute and Event Marketer magazine, will introduce you to the red-hot event marketing trend that is sweeping the meetings industry. Face to face marketing is one of the fastest growing and most powerful areas of marketing, yet many organizations miss the mark with understanding how to integrate live events and their marketing mix to create meaningful customer relationships that generate measurable business results.
This unique education track is exclusive to WEC and only open to the first 150 registrants!
In this full-day workshop, you’ll learn:
WHY: Why event marketing is growing so quickly.
THE VOCABULARY: Get exposed to the top key words in event marketing.
TOP EVENT TRENDS: Discover the top 20 event marketing trends impacting professionals like you.
BEFORE, DURING, AFTER: Learn the best ways to maximize pre-event marketing, on-site communication and post-event engagement.
THE FUTURE OF MEETINGS: Take a deep look at how meetings will be created, produced and function in 10 years.
TOP CASE STUDIES: Deep dive into dozens of event case studies in action.
LATEST RESEARCH: You’ll receive a 2012 complimentary copy of the most comprehensive annual study of event marketing spending and activities ever fielded.