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EDUCATION

MONDAY 15/05/2017


10:00-14:00
Healthcare Meeting Compliance Certificate (HMCC)

Venue/Room: Room Impuls, Second Floor, Level 9.1., Hall 9

Every healthcare meeting professional balances the need for effective meeting management with unprecedented changes and demands in global healthcare compliance. The HMCC provides a foundation in healthcare disciplines, designed for planners and suppliers who need an understanding of the regulations.

Learning Outcomes:

  • Gain healthcare compliance management skills.
  • Process reporting management with samples.
  • Learn the who, what, where and how of international healthcare guidelines and laws.

 



14:00-14:50
Technology and the Meeting of the Future

Venue/Room: Room Illusion 1, Level C3
Speaker: Jessie States

What do Pokémon Go, driverless cars and the Internet of Things have to do with the meeting and event industry? They're all technologies disrupting how we do business. Gaze into the crystal ball with MPI to see what future events might look like. Additional registration is required for the free EduMonday programme.

Learning Outcomes:

  • Analyse the behavioural science behind today's hottest technology trends.
  • Consider the trends affecting meetings today and how those trends might affect the meetings of tomorrow.
  • Evaluate the ways these technologies might disrupt the industry and the way people engage face-to-face in the future.

 


TUESDAY 16/05/2017


09:00-09:50
Exploring New Learning Formats

Venue/Room: Hove Dome, Third Floor, Level 9.1., Hall 9
Speaker: Jessie States

Have you heard of a fishbowl? A spectrogram? There are many innovative educational formats in the event space that we can use to help our attendees engage, learn from each other and meet subject matter experts. But what are they? Discuss some of the event industry's newest session formats.

Learning Outcomes:

  • Understand why engagement is important to the overall meeting and event experience.
  • Discover new learning and session design formats that can transform your meetings into engaging experiences.
  • Discuss the opportunities and challenges these types of sessions might create.

 



11:00-11:30
Meetings Outlook: A Deep Dive Into the Latest Industry Business Trends

Venue/Room: MPI Stand F730, show floor
Speaker: Jessie States

Meeting professionals are so over-taxed in the present, they often forget or don't have the time to look ahead. Take a moment to preview the future of business, attendance, budgets and more based on MPI's most recent Meetings Outlook research, published quarterly in The Meeting Professional.

Learning Outcomes:

  • Review the forecast for business in the coming year, including budget, attendance and business conditions.
  • Deep dive into trends that matter and discuss next steps with your peers.
  • Learn how these trends affect you and the future of your meetings.

 



13:00-13:30
#EventCanvas: Your Map to Extraordinary Meetings

Venue/Room: MPI Stand F730, show floor
Speaker: Angeles Moreno Vallejo

Discover how an Event Model Canvas can transform your meeting planning cycle and create enhanced participant experiences that deliver on your business goals, from the practitioners who use it on a daily basis.

Learning Outcomes:

  • Discover how Certified Event Designers use an #EventCanvas to collaboratively design innovative events.
  • Learn how this visual methodology aligned their stakeholders and got them on the same page (literally).
  • Find out how they became a Certified Event Designer and what the Event Design Certificate programme entails.

 



14:00-14:30
The "Why" Variable: Understanding the Strategic Purpose of Your Events

Venue/Room: MPI Stand F730, show floor
Speaker: Jessie States

You know that the meetings you plan are invaluable to the success of your business or organisation, but your executives' goals and objectives for your events are elusive. Create value by asking the right questions and setting the right metrics to measure the effectiveness of your events.

Learning Outcomes:

  • Discover the questions to ask your meeting owners to truly understand their business goals (and set yourself up for success).
  • Learn how to set SMART objectives for your events.
  • Understand what measurements you can use to better understand the true reach and weight of your meetings.

 



15:00-15:30
Measuring the ROI of Learning

Venue/Room: MPI Stand F730, show floor
Speaker: Jessie States

Many meetings advertise themselves as educational experiences, but learning can be difficult to measure because it depends upon individuals and their environments. Discover a new, pragmatic approach for measuring the ROI of learning that can be adapted to a wide range of contexts and learner types.

Learning Outcomes:

  • Discover how an adult learns and what different data points you can collect to measure knowledge transfer.
  • Find which questions you need to ask in order to determine how much your attendees have actually learned.
  • Discover a formula you can use to determine the actual ROI of learning experiences at your events.

 


WEDNESDAY 17/05/2017


09:00-09:50
Measuring the ROI of Learning

Venue/Room: Room Logos, Second Floor, Level 9.1., Hall 9
Speaker: Jessie States

Many meetings advertise themselves as educational experiences, but learning can be difficult to measure because it depends upon individuals and their environments. Discover a new, pragmatic approach for measuring the ROI of learning that can be adapted to a wide range of contexts and learner types.

Learning Outcomes:

  • Discover how an adult learns and what different data points you can collect to measure knowledge transfer.
  • Find which questions you need to ask in order to determine how much your attendees have actually learned.
  • Discover a formula you can use to determine the actual ROI of learning experiences at your events.

 



11:00-11:30
#EventCanvas: Your Map to Extraordinary Meetings

Venue/Room: MPI Stand F730, show floor
Speaker: Claudia van't Hullenaar

Discover how an Event Model Canvas can transform your meeting planning cycle and create enhanced participant experiences that deliver on your business goals, from the practitioners who use it on a daily basis.

Learning Outcomes:

  • Discover how Certified Event Designers use an #EventCanvas to collaboratively design innovative events.
  • Learn how this visual methodology aligned their stakeholders and got them on the same page (literally).
  • Find out how they became a Certified Event Designer and what the Event Design Certificate programme entails.

 



13:00-13:30
Making an Impact: The Art of Social and Environmental Responsibility

Venue/Room: MPI Stand F730, show floor
Speaker: Jessie States

Learn how meeting professionals across the globe are embracing social and environmental practices in new and unique ways, and discover easy things you and your partners can do to get started on impactful social and environmental programmes.

Learning Outcomes:

  • Discover why it is important to address social and environmental impact at your meetings.
  • Learn best practices from professionals around the world.
  • Create a plan for including some social and environmental practices at your event.

 



14:00-14:30
Exploring New Learning Formats

Venue/Room: MPI Stand F730, show floor
Speaker: Jessie States

Have you heard of a fishbowl? A spectrogram? There are many innovative educational formats in the event space that we can use to help our attendees engage, learn from each other and meet subject matter experts. But what are they? Discuss some of the event industry’s newest session formats.

Learning Outcomes:

  • Understand why engagement is important to the overall meeting and event experience.
  • Discover new learning and session design formats that can transform your meetings into engaging experiences.
  • Discuss the opportunities and challenges these types of sessions might create.

 



15:00-15:30
Perfect Fit PlannerTM: Profiling Your Ideal Clients

Venue/Room: MPI Stand F730, show floor
Speaker: Ciara Feely

How much time do you spend responding to RFPs that are not the right fit for your property, and you know you will never win? Stop wasting valuable sales time. The easiest way to impact your conversion rate is to attract more of the right kind of clients.

Learning Outcomes:

  • Learn how to find clients that fit your property.
  • Understand how to discover your ideal clients' wants, needs, thoughts and fears.
  • Find out how to open conversations with the right leads.

 


THURSDAY 18/05/2017


11:00-11:30
Meetings Outlook: A Deep Dive Into the Latest Industry Business Trends

Venue/Room: MPI Stand F730, show floor
Speaker: Jessie States

Meeting professionals are so over-taxed in the present, they often forget or don't have the time to look ahead. Take a moment to preview the future of business, attendance, budgets and more based on MPI's most recent Meetings Outlook research, published quarterly in The Meeting Professional.

Learning Outcomes:

  • Review the forecast for business in the coming year, including budget, attendance and business conditions.
  • Deep dive into trends that matter and discuss next steps with your peers.
  • Learn how these trends affect you and the future of your meetings.

 



13:00-13:30
Your Sales Toolkit: Attracting and Converting More Leads

Venue/Room: MPI Stand F730, show floor
Speaker: Ciara Feely

Your sales toolkit is what planners use every day to help them make decisions. The right sales tools have a massive effect on your conversion rates and ability to win big in the meeting and event marketplace.

Learning Outcomes:

  • Ensure you're not viewed as just another hotel or venue.
  • Craft your sales toolkit and a pitch that helps your venue stand out.
  • Learn techniques that help you convert more business at the rates you want.

 

ACTIVITIES

Visit MPI Stand F730 for education sessions, receptions, and to learn more about becoming a part of the MPI family!

EUROPEAN CHAPTER LEADER FORUM

(Invitation only)
Monday, 18 April
12:30-16:30
Room Symmetrie 4
 

MPI HAPPY HOUR

Stand F730
Tuesday, 16 May
16:30-17:30
 

MPI FOUNDATION SILENT AUCTION

The MPI Foundation Silent Auction is now open and will close during IMEX Frankfurt at 17:00 on 18 May. Bidding is entirely online and anyone worldwide can participate. In addition, bids can be placed live at IMEX Frankfurt at the MPI stand, the CIM stand or in the MPI Foundation lounge at CIM clubbing at The Gibson Club.

Bid online now >>

In partnership with:

 

CERTIFICATE COURSES

Did you know that if your medical and pharmaceutical meetings are not compliant your company can be fined 1,000's of euros?  

Don't risk it - get your Healthcare Meeting Compliance Certificate (HMCC) at IMEX in Frankfurt.
 
Learn more and register here >>