June 19-22, 2017 | Las Vegas | MGM Grand

EDUCATION

 

Search WEC sessions by day, topic and experience level. Results will display based on your selections.

 

In partnership with the National Center for Spectator Sports Safety and Security (NCS4), this 6-hour, intensive course will take a deep dive into incident management strategies as needed for the prevention, preparedness, response and recovery from all-hazard emergency incidents. Learners will be introduced to techniques to prevent and respond to extraordinary crimes, violence, terrorist attacks, natural disasters and ordinary incidents such as fights, or drunkenness to ensure the safety and security of all attendees, limit damage and restore services in the event of emergencies.

Pricing:  

·         $499 MPI Members

·         $699 Non-MPI Members

 

4 Hours Domain C: Risk Management
10:00AM - 5:00PM

Have you just been tasked with running the leadership conference at your job? Did you just get assigned to manage a new training event within your organization? Or, have you been planning board meetings for a few years, but want to be sure you are keeping up to date with the latest trends and technology? If so, this program will provide a quick and easy plan for your meeting and event needs, or it will improve your existing skills.

MPI has collaborated with Plan Your Meetings, the leading expert in providing education and networking assistance to those just starting out. Together, we are excited to bring this educational program to those that are not necessarily a full-time meeting professional, but who still have a need to gain the skillset required to manage meetings or events.  Whether you are new to the role or just need to improve your existing skills, Basics Boot Camp will provide a quick and easy plan for your meeting and event needs.

Concentrated in a single day, this six-hour session will walk you through the process from start to finish and equip you with the knowledge and tools you need to be successful. This certificate program is designed for those who are just starting out, need a quick lesson on managing an entire event on their own, or want to get better at creating the occasional meeting. For everything from board meetings, to training sessions or annual conferences, this program will provide you with best practices, step-by-step procedures, useful tools, resources and more to get you started on working through the process in the most efficient and effective way.

Pricing:

·         $499 MPI Members

·         $699 Non-MPI Members

Learner Outcomes:

  1. Define a meeting by setting goals and objectives.
  2. Create a blueprint, develop the budget and prepare the RFP.
  3. Conduct a site inspection and implement the six steps of meeting planning.
  4. Plan food and beverage, design the meeting, incorporate technology and determine accommodations and transportation.

 

6 Hours Domain G: Meeting or Event Design

Sitting for the CMP (Certified Meeting Professional) in the near future or thinking about taking it “someday”?  No matter where you are in the process (including recertification) it will time well spent. This open floor, interactive session covers industry best practices as outlined in the CMP-International Standards (CMP-IS). This is about preparing for the exam and applying it on the job. It also includes proven study methods, test taking tips, relaxation techniques and stories that make the concepts “sticky.” Laughter included at no additional cost.

Pricing:

·         $299 Members

·         $399 Non-Members

Learner Outcomes:

  1. Learn the key concepts behind the CMP-IS and how to apply them on the job and the exam
  2. Discuss best practices for preparing for and taking the exam
  3. Develop a personal study path based on where you are in the process

 

6 Hours Domain A or G
1:00PM - 5:00PM

Women play key roles in the hospitality and meeting industries, but many find it challenging to move into leadership positions. In fact, recent studies show that women are 28% less likely to get an executive-level position if they possess the skills that make other job applicants attractive candidates for CEO, COO, CMO and CFO positions. In this four-hour course, we’ll examine why this is, what you can do about it and help you create a personal action plan to overcome some of the common career obstacles women face. 

Pricing:  

·         $299 MPI Members

·         $399 Non-MPI Members

Learner Outcomes:

  1. Describe which skills help women ascend to executive leadership roles in this industry (and beyond).
  2. Identify methods for overcoming common challenges women face in obtaining leadership opportunities.
  3. Create a personal action plan for leadership success.
  4. Locate additional resources available to women seeking leadership roles in the meeting and event industry.

 

4 Hours Domain E: Human Rsources
1:00PM - 5:00PM

Why not make an investment in your future and your company's success by participating in the Healthcare Meeting Compliance Certificate Program (HMCC)?

Every healthcare meeting professional must balance unprecedented changes and demands to understand the global impact of healthcare compliance. They must tackle tough regulations, and adjust and readjust priorities while keeping an eye on both short-term and long-term survival — A tough job without a continuing flow of knowledge. Why not make an investment in your future and your company’s success by participating in the Healthcare Meeting Compliance Program?

The Certificate program provides a foundation in key healthcare disciplines in a condensed format. It has been instructionally designed for planners and suppliers who need a broader understanding of a full range of global healthcare regulatory topics.

This program is taught by professionals and faculty members who are trained to develop a competency foundation while building critical thinking skills through case studies, business simulation, discussion and active exercises.

The intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment.

Participants Will:

         Gain healthcare compliance management skills

         Recognize unique terminologies

         Process reporting management with samples

         Understand transfers of value

         Learn the who, what, where and how of international healthcare guidelines and laws including the U.S. Open Payments, the EFPIA Code on Disclosure of Transfer of Value and other country codes and regulations

         Interact with peers to share success stories and challenges

 

The Benefits of Completing This Certificate:

         Get up to speed in just four hours — This Certificate is valid for two years!

         No test and no “pass/fail” — Our focus is on educating planning professionals

         Walk away with a Certificate endorsed by both the MPI Academy and Meeting Professionals International

         Increase credibility with clients and tap into new employment opportunities

         Participants receive a Certificate upon completion of the course

         Earn CMP-HC clock hours

 

Pat Schaumann’s book Breaking the Code to Healthcare Compliance may be purchased here: http://www.meetingcompliance.com/buy-the-book/

Pricing:

         Conference Attendee MPI Member - $399

         Non-Conference Attendee MPI Member - $599

         Conference Attendee Non-MPI Member - $499

         Non-Conference Attendee Non-MPI Member - $699

Learner Outcomes:

  1. Gain healthcare compliance management skills.
  2. Recognize unique terminologies.
  3. Process reporting management with samples.
  4. Understand transfers of value.
  5. Learn the who, what, where and how of international healthcare guidelines and laws including the U.S. Open Payments, the EFPIA Code on Disclosure of Transfer of Value and other country codes and regulations.

 

4 Hours Domain A: Strategic Planning

From The Expression Economy To The Experience Economy
- Ron Tite/The Tite Group


Ron Tite is presented by:
Speakers' Spotlight



The battle is on. But it’s not for budget. It’s for time. Between ridiculously low costs of production, massive distribution, and people’s desire to create and consume the stuff they absolutely love, the Expression Economy has created a new reality: you’re competing for time. Worse, you’re not just competing against email distractions, travel schedules, and over-stuffed calendars, you’re competing against the Internet. And the Internet is winning.

Congratulations. You’re in the Expression Economy, where everyone is just one swipe away from something more interesting, more relevant, and more compelling than the Q4 sales forecast you’ve been tasked with. The answer? Don’t just defend. Go on the offensive. Re-invent yourself, be anti-establishment, and start rewriting the rules instead of adhering to them. Start designing experiences that capture people’s senses and help you win back their attention.

This high energy, humorous, and informative session will not only help you understand why you

need to do it, it’ll show you how. As a former stand-up comedian, Ron Tite knows the power and potential of capturing a crowd in a face to face environment. You’ll laugh. You’ll learn. And you’ll witness first-hand how a compelling experience can leave you wanting more.

Design Thinking at Work: How to Cultivate Creativity and Entrepreneurship
- Sarah Prevette/Future Design School


Sarah Prevette is presented by:
The Lavin Agency Speakers Bureau



How do you distill a problem into a creative solution? Embrace design thinking? Empower your team? Pinpoint where your skill set and passion converge? Enter Sarah Prevette, serial entrepreneur, investor, and founder of Future Design School. In this talk, Prevette shares her ultimate credo and how it can change your business: Creativity as a skill set; entrepreneurship as a philosophy. Innovation can be taught, she says, as long as you embrace the mentality and deftness of the entrepreneur. Her keynotes and workshops are a hands-on exercise in identifying your organization’s problems and finding effective, out-of-the-box solutions that you can implement tomorrow.

A Conversation with Bruce Mau on What It Really Takes to Stop Planning Meetings and Start Designing Experiences
- Bruce Mau/Massive Change Network

Design has changed the way we interact with the world. From hand-held smart products to large-scale systems and networks, designers have envisioned a brave new world of connectivity and autonomy. Renowned designer and thinker Bruce Mau talks about the role of design, and describes how one might engineer a sustainable, creative life.  He discusses how 5-senses design can be used to elevate the live event experience, enhancing the marketing impact that exhibitions can have in today’s business environment.

Our new world faces many profound challenges, but there are extraordinary new forces aligning around these great challenges. As Bruce Mau notes, “Massive change is not about the world of design — it’s about the design of the world.”

 

1.5 Hours Domain G: Meeting or Event Design
11:15AM - 12:15PM

You need to be ahead of the competition, and that means planning events where the guests talk about the food. Learn how to engage F&B managers in effective discussions that guarantee up-to-the-minute tastes and trends, ensuring a successful event.

Learner Outcomes:

  1. Learn what new tastes & trends will be on restaurant plates and grocery shelves = what will taste-savy consumers be eating ? What foods, preparations, ethnicities & presentations will be the new 'wow' in the food world ~ how to translate these insights into what you discuss with food & beverage managers to make your event memorable & great tasting.
  2. How do some tastes & products become trends? Where do you look for new food trends? Being externally focused & learning about the trends will keep you ahead of your competition.
  3. How can some of these new tastes be applied to projects you may be working on? Strategies for success with food plans & in boardroom discussions will be discussed as they apply to successful events.

 

1 Hour Domain G: Meeting or Event Design
11:30AM - 12:30PM

It’s time to face facts: competition in business is brutal, choices are vast and quality abounds! Being great at what you do is no longer a differentiator—it is merely the entry fee. Today, winning in business is about earning and leveraging competitive advantages. In this highly entertaining, thought provoking and actionable presentation, business marketing and branding veteran David Avrin, CSP will show you and your team how to discover or create meaningful differentiators to gain visibility, earn mind-share and build your brand.

Learner Outcomes:

  1. How to discover, reveal or craft meaningful competitive advantages.
  2. How to move beyond mere competency and create a visible chasm between yourself and competitors.
  3. How to leverage a new generation of creative marketing strategies and tactics to dramatically boost your visibility.

 

1 Hours Domain F: Stakeholder Management
11:30AM - 12:30PM

Assumptions and anarchy loiter in the mind of the third-party planner. At least, that’s what a hotelier will say. This is a light-hearted look at the control issues, big egos, and demanding clients that come with working with third-party planners, and it’s a fun, interactive and intrinsic insight to their minds.

Learner Outcomes:

  1. Validate and enhance your current short-term sales protocols and techniques
  2. Crucial time-savings tips and enhancement of communication skill-sets
  3. Learn the value of forethought in pursuing short-term RFP's

 

1 Hours Domain F: Stakeholder Management
11:30AM - 12:30PM
The way people interact has changed, a lot! This includes their interactions at meetings and events. Consider findings from recent global research into meeting surroundings; not only the rooms themselves, but also the spaces where delegates congregate, network and socialize.

Learner Outcomes:

  1. Learn how meeting spaces are evolving to adopt to the new collaborative style of learning delivery that exists today.
  2. Develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants.
  3. Consider the different venues types and non-traditional room layouts that help foster connections between the presenter and among delegates.

 

1 Hour Domain H: Site Management
11:30AM - 12:30PM

New data collection and analysis tools are making serious headway into events and exhibitions. As planners make many onsite technology choices, they can use them to add value to marketing campaigns—and a significant voice to C-suite conversations. Learn how to examine these trends and explore how they can be integrated to assist marketers, improve the attendee experience and to improve future events.

Learner Outcomes:

  1. See the range of event data gathering options including wearable beacons, specialized mobile apps, sentiment analysis tools and more to gain insight on attendee behavior and engagement.
  2. Understand how analytic techniques and marketing automation systems are being used to make sense of these data to improve marketing, to increase attendee engagement and to increase attendance.
  3. Receive numerous links, ideas and tools that will assist in understanding these issues.

 

1 Hour Domain A: Strategic Planning
3:15PM - 4:30PM

Risk management continues to be a hot topic in the events industry, but the focus is always on reacting to a catastrophe or disaster.  While catastrophes and disasters are horrific, they are the responsibility of governments not event professionals.  There is very little information on how to understand, and create, risk management plans.  In this session you will get the chance to apply the Robson Risk Management Model to real events.  You’ll walk away with an understanding of risk management and with an approach to creating a personalized risk management plan.

Learner Outcomes:

  1. Learning to identify resources that can be used for risk management.
  2. Get hands on experience applying the Robson Risk Management Model to events.
  3. Learn how to effectively identify, assess, and apply strategies for a variety of risks.

 

1.25 Hours Domain C: Risk Management
3:15PM - 4:30PM

It’s time to face facts: competition in business is brutal, choices are vast and quality abounds! Being great at what you do is no longer a differentiator—it is merely the entry fee. Today, winning in business is about earning and leveraging competitive advantages. In this highly entertaining, thought provoking and actionable presentation, business marketing and branding veteran David Avrin, CSP will show you and your team how to discover or create meaningful differentiators to gain visibility, earn mind-share and build your brand.

Learner Outcomes:

  1. How to discover, reveal or craft meaningful competitive advantages.
  2. How to move beyond mere competency and create a visible chasm between yourself and competitors.
  3. How to leverage a new generation of creative marketing strategies and tactics to dramatically boost your visibility.

 

1.25 Hours Domain F: Stakeholder Management
So you've heard about Periscope, Facebook Live, and Snapchat, but you have no idea what to do with them? We're here to help. In this interactive session we'll explain the different features each live stream platform has and what platform is the best for your meeting. We'll also show you what technology exists to easily produce your own live stream show onsite at your event. Of course your show needs a host, and "Mr. Nice Guy" himself, Doug Sandler, will walk you through the process of preparing your live stream emcee to be camera ready.

Learner Outcomes:

  1. Discover each of the mainstream live stream platforms and their features.
  2. Demonstrate basic knowledge of live stream technology and show production.
  3. Prepare your live stream emcee for interviews, behind the scenes content, and more.

 

1.25 Hours Domain I: Marketing
4:45PM - 5:45PM

How do you get started? Who do you contact? Where do you go? Who do you see? Who do you call? You have to have a plan. It all starts with Lead Generation (Prospecting), and the key

to lead generation is knowing the difference between a prospect and a suspect. A prospect is a legitimate potential customer. A suspect is disguised as a prospect but is not going to buy your product and wastes your valuable sales time. In this session you’ll learn how to spot the difference and move forward.

Prospecting dates back to the mid 1800’s, during the gold rush, when prospectors headed west in search of their fortune. They were looking for precious bullion, standing in a river with a pan in their hand and searching for gold. That is exactly what you are doing when you start the sales process. You are on a quest to locate the precious bullion: your customer.

A prospect is a potential customer, but not all potential customers are prospects. A magic formula separates the two, and it’s the combination of two ingredients that, without the presence of both, can immediately move your prospect into the suspect file. In this session you’ll learn how to apply the formula to keep your prospects, and eventually turn them into customers.

Learner Outcomes:

  1. Participants will learn the importance of Lead Generation (Prospecting) to the overall success of their business. They will understand where Lead Generation fits into the Steps of the Selling Process.
  2. Participants will learn about the misconceptions associated with Cold Calling. They will gain an understanding of how to implement Cold Calling into their daily sales activity and to soften the blow associated with the rejection that comes as a result of Cold Calling.
  3. Participants will learn different methods of Lead Generation and be able to determine what is the right method of Lead Generation that fits their style and can benefit their business.

 

1 Hour Domain F: Stakehold Management
4:45PM - 5:45PM

Performance clauses like attrition and cancellation are challenging to negotiate and sometimes expensive to exercise.  Force majeure is the very definition of a “grey area.”  Using provided scenarios as well as examples from the audience, we’ll talk about the law that supports (and doesn’t support) common contract language and minor changes in wording that can yield huge dividends in protection. 

Learner Outcomes:

  1. Evaluate attrition clauses to ensure you are getting credit for all you should be, and that you aren’t paying more than the hotel is legally entitled to in attrition fees.
  2. Apply the principle of mitigation to performance clauses and understand why it is fine to ask for something you may not be legally entitled to.
  3. Modify force majeure clauses with a time element to allow adequate opportunity to relocate a meeting if necessary.

 

1 Hour Domain C: Risk Management
4:45PM - 5:45PM

In today’s value centric environment, clearly there are increased expectations by senior management for improved planner productivity, added meeting value, cost savings, hotel contract risk reduction and ROI. Add to the equation the introduction of Strategic Meetings Management (SMM) standards and the shift to a hot seller’s market, corporate and association planning teams now need a strategic plan for success. In this interactive workshop, attendees will learn how to track and leverage their meeting activity and spend against hotel revenue management criteria and create a strategic negotiations action plan that will add value to their meeting and bottom line. Additionally, this process will also enhance the communications with hotel partners.

Learner Outcomes:

  1. Understand industry issues and trends that impact negotiations.
  2. Know the variables that influence hotel availability and pricing.
  3. Review how hotels value your meeting / key hotel revenue management components.
  4. Examine methods to assess your leverage using a strategic RFP process.
  5. Learn how to communicate real meeting value to senior management.

 

1 Hour Domain A: Strategic Planning
8:30AM - 9:30AM

Planning and executing international meetings presents a multitude of variables and challenges that meeting planners do not encounter on the domestic front. Add the rapidly changing cultural, economic and political environment to the equation and it is easy to see why a strategic plan is essential to assure success.

But what are the "essentials" of international meeting management and how do planners maneuver through this ever changing landscape and achieve meeting goals, deliver ROI and enhance the attendee experience?

Learner Outcomes:

  1. Understand industry issues and trends that impact international meeting management.
  2. Learn essential questions to ask during the RFP process.
  3. Learn value based negotiations tips, including room rates, hotel fees & surcharges, meeting packages, Daily Delegate Rates(DDR) and more.
  4. Review key hotel contract clauses and language to assure risk reduction / cost containment.
  5. Discuss select support services, including shipping / Custom Brokers, internet & technology and meeting support services.

 

1 Hour Domain A: Strategic Planning
8:30AM - 9:30AM

How do you get started? Who do you contact? Where do you go? Who do you see? Who do you call? You have to have a plan. It all starts with Lead Generation (Prospecting), and the key

to lead generation is knowing the difference between a prospect and a suspect. A prospect is a legitimate potential customer. A suspect is disguised as a prospect but is not going to buy your product and wastes your valuable sales time. In this session you’ll learn how to spot the difference and move forward.

Prospecting dates back to the mid 1800’s, during the gold rush, when prospectors headed west in search of their fortune. They were looking for precious bullion, standing in a river with a pan in their hand and searching for gold. That is exactly what you are doing when you start the sales process. You are on a quest to locate the precious bullion: your customer.

A prospect is a potential customer, but not all potential customers are prospects. A magic formula separates the two, and it’s the combination of two ingredients that, without the presence of both, can immediately move your prospect into the suspect file. In this session you’ll learn how to apply the formula to keep your prospects, and eventually turn them into customers.

Learner Outcomes:

  1. Participants will learn the importance of Lead Generation (Prospecting) to the overall success of their business. They will understand where Lead Generation fits into the Steps of the Selling Process.
  2. Participants will learn about the misconceptions associated with Cold Calling. They will gain an understanding of how to implement Cold Calling into their daily sales activity and to soften the blow associated with the rejection that comes as a result of Cold Calling.
  3. Participants will learn different methods of Lead Generation and be able to determine what is the right method of Lead Generation that fits their style and can benefit their business.

 

1 Hour Domain F: Stakehold Management
8:30AM - 9:30AM

Risk management continues to be a hot topic in the events industry, but the focus is always on reacting to a catastrophe or disaster.  While catastrophes and disasters are horrific, they are the responsibility of governments not event professionals.  There is very little information on how to understand, and create, risk management plans.  In this session you will get the chance to apply the Robson Risk Management Model to real events.  You’ll walk away with an understanding of risk management and with an approach to creating a personalized risk management plan.

Learner Outcomes:

  1. Learning to identify resources that can be used for risk management.
  2. Get hands on experience applying the Robson Risk Management Model to events.
  3. Learn how to effectively identify, assess, and apply strategies for a variety of risks.

 

1 Hour Domain C: Risk Management
8:30AM - 9:30AM

Share best practices and problem solve beyond the basics on current issues relevant to senior meeting planners. Conversation will be focused around more advanced challenges and applications. Participants will choose from a variety of topics and engage with those most relevant to them. Senior meeting planners also include:

·         Senior Planner Strategists

·         Academy Senior Planners (aligning with the MPI Academy)

·         Executive Meeting Directors

·         Executive Meeting Planners

·         Executive Director of Meetings

Learner Outcomes:

  1. Learner Outcomes will be dependent on the topics and the degree to which participants engage in the discussion.

 

1 Hour Domain A: Strategic Planning
8:30AM - 9:30AM

Social Media for your business and events is no longer an option. Whether it's tweeting, live streaming, or snapping (if you don't know these terms this is a required session for you) everybody is getting in on it. It's hard to know what social media trends are just a flash in the pan and what has staying power. During this session we will analyze the data and you will learn what's new, what's hot, and what trends you need to know about for your event?

Learner Outcomes:

  1. Analyze current social media trends that will influence the way you engage your attendees online.
  2. Discover social media best practices you can implement immediately based on current trends.
  3. Demonstrate knowledge of current social media trends to your event's stakeholders and decision-makers.

 

1 Hour Domain I: Marketing
8:30AM - 9:30AM

As someone who works in the Meetings Industry, you deal with over 200 emails every day, which is well above the average in other industries. Demands are high, deadlines are short and there never seems to be a slow season.

When it comes to managing your email, you must be proactive in how you use it otherwise it can easily rule the day and ruin any plans you had for moving projects forward.

How you react, respond and behave with email has a direct effect on your success at planning meetings managing your time and keeping up with all of the moving pieces related to your line of work.

It’s time to take charge and be the boss over the tool of email. Attend this session to learn valuable techniques in managing your email so everything you do has purpose and significance.

Learner Outcomes:

  1. Learn a technique to help you go from thousands of emails in your Inbox to less than 100 in just a short period of time.
  2. Breaking the addiction to checking email every five minutes.
  3. Setting expectations with others with response times, copying practices and more.
  4. Review on the how's and why’s of using email file folders.

 

Michael Cerbelli’s The Hot List™ is the definition of inspiration. It exists to provide not only the urge, but the ability to accomplish creative greatness. This incredible presentation has become a ‘can’t miss’ annual event in and of itself. In The Hot List™ General Session, Michael takes the hottest, newest and most inspiring event and entertainment insights and showcases them for the producers in a breathtaking, head-spinning romp. A word of advice; have your espresso ‘on board’ and don’t blink, you might miss something!

With The Hot List™, Michael identifies fresh trends in the ever-changing marketplace and showcases acts and innovations for enhanced experiential marketing. It’s more than education in the direction of event production, it is Michael’s way of giving back to the industry which has given him so much.

It’s been said that how ‘The Hot List™’ goes, so goes the industry. Michael himself has even become “the event within the event,” posing for pictures with fans even as he orchestrates the magnificent happening. Michael’s secret? He loves what he does, and he loves to see others succeed. Michael never needs to be the life of the party; his dream is to bring life to your party.

 

1.25 Hours Domain G: Meeting or Event Design
11:45AM - 12:45PM

Although performance clauses like attrition and cancellation are challenging, it is sometimes the other clauses that create the biggest challenges.  And beware to the group that overlooks them!  Addressing issues like indemnification, construction and remodeling, conflicting in-house groups, surcharges and fees, assignment, and more, this session will help prepare you for trends that are affecting meetings and, by extension, meeting contracts.

Learner Outcomes:

  1. Know what to ask for and how to deal with pending construction and remodeling that may not have been on the radar at the time of contracting.
  2. Assess the effects of the current environment on contract negotiations—including everything from drone photography to the latest surcharges and fees being levied by hotels.
  3. Learn how to address in the contract the environmental and altruistic issues of concern to the meeting organizer and its attendees.

 

1 Hour Domain C: Risk Management
11:45AM - 12:45PM

There are science-based strategies we can use to make our meetings more meaningful, magical, and memorable. Not only are they science-based, they’re very cool. In this highly interactive, fun, example-filled session you will learn about specific tools, tactics, and technologies for stimulating senses, stirring-up emotions, and activating brains to fall in love with your brand.

You will learn the basics about how the human brain works, how our attention is activated, and what role our senses play in creating emotions. As a result, you will understand how to craft novel, multi-sensory, emotionally-diverse 360˙ experiences that will be much more attention grabbing than typical meetings.

After learning how various industry professionals are taking advantage of these neurological sensory activation strategies, the participants will leave armed and inspired to implement this knowledge to design their next events to leave a positive lasting impression on their target audience.

Learner Outcomes:

  1. Participants will learn the basics about how the human brain works, how our attention is activated, and what role our senses play in creating emotions.
  2. Participants will understand the science and pattern to how human beings remember things which enable them to deploy strategies to craft unforgettable moments in their meetings and events.
  3. Participants will discover how industry professionals are applying these neurological sensory activation strategies knowledge to design their events to leave a positive lasting impression on their audience.

 

1 Hour Domain G: Meeting or Event Design
11:45AM - 12:45PM

Do you ever feel you are in the Goldilocks syndrome? Do you feel you are providing:  too much, too little, or just the right amount of information in your response to your client’s Request for Proposal (RFP)? Do you suspect you are unable to make a compelling sales pitch via digital responses required for the eRFP process? During this session, suppliers will have the opportunity to step inside the mind of meetings planners in order to understand their decision making process when evaluating your meeting RFP responses. Once you are aware of some of the less obvious criteria utilized for evaluating proposals, you will be better prepared to understand the “why” behind your potential client’s needs. As a result, you will be able to customize your RFP response in order to improve your odds of winning the business.

Learner Outcomes:

  1. Ensure that you are sending the planners the responses they need.
  2. Learn how to differentiate your response from others.
  3. Discover questions to ask that can shift a potential decline to a signed contract.

 

1 Hour Domain A: Strategic Planning
11:45AM - 12:45PM

Shortcuts are fun to discover, especially when they are right under our noses and help us save time, headaches and hassles. This session will feature everyday life hacks designed to make your life easier, more efficient and definitely more productive.

 

This session will provide a variety of tips such as: How to create a highly secure password that you never have to remember, fun organizing tips related to technology/travel/home/kids. Leave this session with Audrey’s exercise called “Chunk the Junk” that prevents wasting time at the office and simplifies the day’s priorities.

Learner Outcomes:

  1. Shortcuts with technology such a smartphones and tablets.
  2. Fun organizing tips for travel and home.
  3. 3 things you didn't know you could do when using the Internet.

 

11:45AM - 12:45PM

Whether you realize it or not, as a meeting planner you are constantly negotiating with and influencing your clients. How you nurture these business relationships and the approach you take with these negotiations will determine whether you have loyal, long term clients or whether they will look elsewhere for their next solution. This session’s sales and negotiation strategies come with innovative and proven techniques and real-world applications about how to close sales, get past gatekeepers, negotiate like a pro, and use the principles of psychology to explode your sales and negotiation results. You’ll learn how to truly connect with clients and make your meeting planner interactions have greater impact. You will experience proven, specific sales and negotiation principles and tactics in a refreshing and interactive way.

Learner Outcomes:

  1. Participants should be able to: demonstrate an important negotiation and/or sales principle as it applies to a meeting planner situation and identify ways that non-verbal communication can assist as they sell, negotiate, and work with clients
  2. Participants should be able to: Recognize the importance of using stories to connect with and sell to meeting planner clients. Feel inspired to be better people, recognizing that the little things make a big difference in life.
  3. Participants should be able to: Identify a principle or technique to get past gatekeepers and connect with the decision maker in organizations and recognize how this may apply to meeting planner sales

 

1 Hours Domain F: Stakeholder Management
11:45AM - 12:45PM
When people feel welcome at your event, hotel or meeting facility, they want to return. But there are a thousand tiny ways venues and event organizers show people they're not wanted. Being accommodating is more than being compliant with the Americans with Disabilities Act for people with physical or dietary restrictions. Expressing acceptance goes well beyond telling people of different genders, faiths or preferences they're wanted. In this session, we'll explore what it means to be radically welcoming and how to avoid the many unintentional ways meeting and event professionals can harm rather than help their meeting participants.

Learner Outcomes:

  1. Evaluate whether or not current meeting/event practices are alienating attendees.
  2. Analyze potential ways to make their meetings and events more welcoming places.
  3. Create a strategy for transforming upcoming meetings and events into radically welcoming spaces for all participants.

 

1 Hour Domain A: Strategic Planning
11:45AM - 12:45PM

Business travel can be aggravating, stressful and potentially dangerous. Constant flight delays, security challenges, changes in time zones and climates play havoc with body and mind. With changes in diet, poor eating habits, little exercise, changes in sleep patterns and a grueling pace, you risk the potential for illness and careless behavior.  Not only is this true for business travel, but also for group and incentive travel you company may sponsor. Proper training in travel safety helps you and your organization mitigate liability.

In most cases it is the legal responsibility of the organization to provide “Duty of Care” to ensure the safety of their travelers. Organizations need to safeguard personnel and/or customers when traveling by providing detailed safety information, education, and training.

In this session you will learn how to minimize risks by:

·         Avoiding traps that can ruin a program, result in a jail sentence, cause injury or worse; death

·         Thief avoidance – You risk more than just your luggage

·         Building your network and resources - know who to trust at your destination

·         Danger signs - awareness of your surroundings is your best defense

Learner Outcomes:

  1. Avoiding traps that can ruin a program, result in a jail sentence, cause injury or worse; death.
  2. Thief avoidance - it's more than just your luggage! How to protect yourself and your belongings.
  3. Building your network and resources - know who to trust at your destination.

 

1 Hour Domain C: Risk Management
3:15PM - 4:15PM

Healthcare meeting planning and convention marketing is different. And information is key to making empowered decisions. Learn key areas of opportunity for healthcare marketers to:

1. Identify trends

2. Identify areas of opportunity

3. Understand the unique challenges facing healthcare marketers in a tradeshow environment, such as compliance.

Given the continuous and ongoing healthcare legislation and evolving regulations, it still remains to be seen whether changes in healthcare will be positive or challenging. But a discussion about it and sharing information is the first step to being a successful meeting planner in this vertical market of the meetings industry.

 

1 Hour Domain A: Strategic Planning
3:15PM - 4:15PM

In partnership with the National Center for Spectator Sports Safety and Security (NCS4), this advanced-level course will take a deep dive into incident management strategies as needed for the prevention, preparedness, response and recovery from all-hazard emergency incidents. Learners will be introduced to techniques to prevent and respond to extraordinary crimes, violence, terrorist attacks, natural disasters and ordinary incidents such as fights, or drunkenness to ensure the safety and security of all attendees, limit damage and restore services in the event of emergencies.

Pricing:  

·         $499 MPI Members

·         $699 Non-MPI Members

Learner Outcomes:

  1. Define engagement in an educational context.
  2. Understand how engaging the brain in different ways affects learning and memory.
  3. Identify ways to customize engagement strategies to your group demographics.

 

1 Hour Domain G: Meeting or Event Design
3:15PM - 4:15PM

Google is the new resume.  So what are you doing about it?  If you have anything to say or sell, you need a platform.  In today's crowded and very noisy world that you live and work in, you have to find ways to stand out and rise above the noise.  These days, “fitting in” is the exact same as being invisible and standing out can feel scary.  Self-promotion is an art and critical if you really want career stability. In this interactive session, Judi will help attendees master the art of self-promotion.  Judi will teach attendees how to stand out online in a way that is ethical, strategic and productive.  Judi will share tools and resources to help attendees build a platform and a brand that gets them noticed.

Learner Outcomes:

  1. A step by step plan to personal branding online.
  2. A better understanding of the tools available to you and how to productively use them.
  3. How to promote yourself ethically and strategically.

 

3:15PM - 4:15PM
You need to find a home for your meetings where the design, operation and services provided compliment your goals and help ensure you meet required outcomes. Consider 20 global innovations that you can experience today in meetings-focused venues that will help you reach your goals and objectives.

 

Learner Outcomes:

  1. Understand what lies beyond typical function rooms and how easy it is to provide a real wow experience at your meetings.
  2. Consider the importance of providing the right spaces outside of the meeting room, as well as in.
  3. Build your understanding of alternative meeting room styles and how delegates of different generations behave in these environments.

 

1 Hour Domain C: Risk Management

The Bataclan Paris.  Pulse Nightclub Orlando. The Boston Marathon. Is it just a matter of time before a Meetings and Event Industry Conference appears in similar horrific headlines?  What about civil unrest, controversial legislation and weather-related?  These forces may be beyond our control but defining our roles in assuring that participants are informed and as safe as possible is not.  We can't prevent every scenario, but shouldn't we prepare for threats even as we hope they never occur? 

To be effective, comprehensive safety planning must be a collaboration between the venue and the meeting owner/event organizer.  The meeting owner/event organizer must be in the loop and receive “eyes only” information since they act as the intermediaries to instantly review and distribute the best information available for the safety and security of participants. The buzz today is rightly about active shooters and terrorism, yet we face a variety of threats from unexpected forces. The good work of the venue standard initiatives is welcome and long overdue, but where and how  does the planner engage in the process to insure maximum participant safety? This session guides the planner through steps in creating their own customized action plan depending on a variety of components that comprise the individual event.

Learner Outcomes:

  1. Comprehend the magnitude of attendee safety issues - it is not just about terrorism or active shooters.
  2. Collaborate with suppliers and partners to customize safety tips for your event.
  3. Acquire resources to aid in creating plans for multiple events.

 

1 Hour Domain C: Risk Management

Meetings and exhibitions have been increasingly affected by room block piracy—businesses that actively seek to recruit or divert event participants away from official room blocks and into other hotel bookings using a range of shady techniques. In this session, you’ll learn how to prevent room block poaching at your event.

Room block poachers are modern-day scalawags that prey on unsuspecting organizations. The actions of these pilferers have negative impact on hotel room blocks, resulting in headaches for planners including lost revenue and possible attrition penalty nightmares. Not all of these activities are illegal, but they most live on the ethical edge. These scoundrels will reach out by fax, email & phone. They have been known to use meeting logos on official-looking websites & registration forms, implying that they are “official” housing representatives or suggest that official blocks are sold out. Learn how to become better equipped to fend them off and counter this growing issue both legally and pragmatically.

In a survey of 622 meeting professionals representing a diverse cross section of the industry, room block sizes and room rates, the Convention Industry Council found 73.1% of respondents had events or meetings targeted by piracy or poaching. While this issue is clearly affecting a large number of events, the majority of respondents (70.5%) have not developed prevention or mitigation best practices. As part of the study, the effects of piracy and poaching were also identified. Although it was expected that the negative effects would be primarily financial, the research showed a greater impact on non-monetary factors including reputation, attendee dissatisfaction and time away from planning. CIC’s APEX Room Block Poaching Workgroup has been formed to conduct research, and develop best practices, tools, and resources to aid meeting professionals in managing room blocks.

Learner Outcomes:

  1. Gain powerful insight from Convention Industry Council APEX research into the industry-wide effects of poaching on our industry, who is affected and how. Get latest updates on pending legislation to curb consumer fraud activities.
  2. Identify the various ways poachers can adversely affect your workload, reputation & budgets, through pilfering of hotel rooms and other revenue opportunities from your event.
  3. Access tools and learn best practices to alleviate this growing problem.

 

1 Hour Domain C: Risk Management
4:30PM - 5:30PM

Meeting professionals have embraced dramatic changes in medical meeting management over the past 3 years. What can we expect in the next 3 years?  As more countries adopt some type of medical compliance reporting, you’ll need to be prepared for the future expectations from governments and HCP’s.

Learner Outcomes:

  1. HCP’s want to rely more on social media.
  2. Expect and prepare for empowered patients.
  3. How to plan on the future of virtual medical meetings.

 

1 Hour Domain A: Strategic Planning
4:30PM - 5:30PM

Traditional approaches to promoting diversity in the workplace have centered on addressing this discriminatory conduct, but what about biased and unfair systems, practices and habits that we may not even be aware of? Learn how we can become aware of our natural prejudices that affect the way we hire, form teams, support leaders and other daily critical decisions. This awareness can lead to clarity on how we can create a more diverse, creative, and fair workplace.

Learner Outcomes:

  1. What is unconscious bias- the neuroscience behind it and how we all have it.
  2. How hidden bias manifests in organizations and why it is dangerous.
  3. Group exercise to bring awareness to how we all have bias.
  4. Practical steps to take to begin overcoming hidden bias.

 

1 Hour Domain E: Human Resources
4:30PM - 5:30PM
Meeting professionals know safety and security is important, but less than half actually have a meetings-specific crisis plan. Instead of staggering under the weight of creating a whole crisis preparedness program, why not focus on the little things?  This session offers practical, timely, simple solutions that can be implemented immediately in your planning and management process--adding some key items to your RFP, asking a few extra questions during the site inspection, including specific contract language, and practical tips for on-site management. Little things add up to big protection for your attendees and great risk management for your organization.

Learner Outcomes:

  1. Recognize how emergency preparedness can be integrated into each step of meeting planning and management.
  2. Integrate safety and security elements seamlessly into the RFP, site inspection, and site selection process.
  3. Implement practical suggestions to keep attendees informed about emergency preparedness elements without inciting fear and concern

 

1 Hour Domain C: Risk Management
Cybersecurity. It’s not a matter of time if you will confront it, but is a matter of WHEN.  Tech experts tell you how it may occur, but they do not tell you the what, who, and how of risk, exposure, and liability issues surrounding cybersecurity.  In a recent survey, 60% of respondents said they were not prepared to defend against a data breach.  Join us and explore legal, insurance, and planning aspects of your event that require safeguards to protect against this growing problem.  Remember, if governments and the movie industry can be hacked, so can you.  Will you be prepared?

Learner Outcomes:

  1. Discuss liability on the part of the planner, the sponsoring organization, and the venue
  2. Discover what protections and other proactive activities should occur and who should take them
  3. Determine how all parties can work together to ensure due diligence?

 

1.25 Hours Domain C: Risk Management
9:00AM - 10:15AM

Music often is an integral part of conventions and meetings, but did you know that this may require a license fee?  Event organizers may not think twice about playing music at an event, but the setting may subject them to liability under copyright law. Learn the dos and don’ts of playing music at events.

 

At events, music is everywhere, whether incorporated during general sessions to support the overarching message or meeting theme, in breakouts, in PowerPoint and video presentations, at networking events or simply as background. At trade shows, music can be heard in many exhibits booths, sometimes as background music and other times as part of a video presentation. Meeting and convention organizers may not think twice about playing a CD, connecting their iPhone or streaming from sources such as Spotify or Pandora at such an event, but the setting may subject them to liability under copyright law.

 

All the music you hear was written by someone, arranged by someone and performed by someone.

These artists make their money by selling copies of the music and by licensing others to perform or play

the music. Music is like all personal property—when you want to borrow it from someone you must

ask permission. All public performances, even most nonprofit ones, must be licensed.

Learner Outcomes:

  1. Why businesses and organizations need to be licensed to play music.
  2. What performance, synchronization, and mechanical music licenses cover.
  3. What happens if music is used without permission?

 

1.25 Hours Domain C: Risk Management
9:00AM - 10:15AM
Fear will keep you stuck, safe, and just the same.  It is the root of so many missed opportunities.  Your own inner barriers will hold you back and can block you from living the life you were called to live.   If you are ready to take a leap of faith so you can go for the job, ask for the raise, lose the weight, or quit the bad habit ... this session will give you the secret to unblocking the barrier that is holding you back.  If you want to build a life and a career that you love it's critical that you learn now to dance with your fear. 

Learner Outcomes:

  1. How to survive in times of change.
  2. An understanding of fear’s greatest hits.
  3. An understanding of how to overcome and embrace your fear.

 

9:00AM - 10:15AM
MPI MD's Open Forum is open to anyone interested in learning what their peers are experiencing in medical meeting management and to share challenges and successes in processes and reporting.  Questions and comments will be moderated and ways to explore and shape the meaning of trends of medical meetings will be discussed, and the benefits of joining MPI-MD will be shared.

Learner Outcomes:

  1. Interact with your peers through lively discussions
  2. Learn what challenges are consistent with other healthcare industry planners and suppliers
  3. Meet the MPI MD Advisory Council members who will share their insights and processes in planning medical meetings and spend-tracking

 

1.25 Hours Domain A: Strategic Planning
11:00AM - 12:15PM
Since the Open Payments law was passed in 2010, there still is no global consistancies, standardization or predictability.  The constant country changes make it very difficult to track laws, regulations, mandates, food and beverage caps, destination restrictions, etc.  Will this get easier or continue to cause complexities in managing medical meetings.  What effect does the new US administration, Brexit and other political issues have on our industry? Is virtual medical meetings the future of our industry?  This session will look at the future trends of healthcare reporting and discuss expectations of HCP’s.

Learner Outcomes:

  1. Realize the On-going changes in the Healthcare Meeting Landscape
  2. Learn how to Improve the Medical Meeting and HCP Experience
  3. Understand what Trends And Changes are predicted in healthcare reporting

 

1.25 Hours Domain A: Strategic Planning

Have you ever wondered what it would be like to produce some of the largest and most high-profile events like the Democratic National Convention, the Indianapolis 500, and the Royal Caribbean Experience?  Wonder no more. If you haven’t had the opportunity to take advantage of MPI’s Experiential Event Series, we have a panel of executives who produce these events and will answer your burning questions about everything from what takes place behind the scenes, working with televised production and much more.

 

1.25 Hours Domain G: Meeting or Event Design
11:00AM - 12:15PM

Given the pace of technological change and consumer usage patterns, do today’s planners and suppliers possess sufficient knowledge about connectivity to ask the right questions? Is “free internet” still a viable option? How do you know if you have adequate bandwidth at a fair price? In this session, get equipped to have the conversation.

Planners know about the importance of event history and understand projected needs like food and beverage consumption and attendance numbers, but many don’t know how much High Speed Internet Access (HSIA) bandwidth they use, how it is being used, whether they are receiving what they contracted for, and/or what level of service is required. With tech milestones such as the introduction of smartphones, tablets and now "wearable tech”, device adoption rates continue to skyrocket, increasing consumer demand for better connectivity and faster access. Internet access has gone from “nice to have” to “must have” both for event attendees and meeting professionals.

In this session, we will share APEX Research on bandwidth, infrastructure, and providers. Tools include the bandwidth calculator, the APEX Internet RFP Guide, and High Speed Internet Access RFP Template. We'll open the floor to share horror stories and solutions with industry peers, suppliers, venues and, of course, planners.

Learner Outcomes:

  1. Develop strategies regarding connectivity purchases to meet content delivery and attendee expectations.
  2. Learn what information you need to provide the venue - and what you absolutely must know from the venue.
  3. Understand and Improve the negotiation process for connectivity purchase and make sure you are getting the level of service you need and you didn't over pay.

 

1.25 Hours Domain H: Site Management
11:00AM - 12:15PM

How do you immerse yourself and your attendees in multi-sensory experience they’ll never forget?  Elevate your event by adding the element of Technical Direction. Become a technical director for your own event or simply understand what it takes to work with an AV team that takes it to the next level.

It all comes down to three things, communication, timing, and practice. By using NASA’s model of launch directors (event planners) and flight directors (technical directors), engineers (AV Technicians), the talent (astronauts), and the viewers (attendees) we break down what it takes to launch an effective program into orbit and bring it safely back to earth. This is done through an engaging and entertaining learning environment punctuated with a three-step countdown of takeaways to take your event to the next level.

Learner Outcomes:

  1. Understand the THREE “purposes” of any type of AV equipment and learn how to simplify an otherwise overwhelming process.
  2. Learn the best practices behind the TWO cornerstone pieces of involvement with an AV Team. Communication & Timing.
  3. Understand the importance of rehearsals and anticipate unforeseen elements to mitigate that ONE thing we all fear… risk.

 

1.25 Hours Domain G: Meeting or Event Design
2:45PM - 3:45PM

The safety and security of our attendees, members, stakeholders, employees and the general public that attend meetings, conferences, conventions and exhibitions every day around the world. We all recognized the need and potential for greater collaboration and to address this priority. Given the current threat assessments provided by the top security professionals, it became clear that we must establish national guidelines for convention centers and related venues around the US and align ourselves with the Department of Homeland Security and the SAFETY Act office.

Join representatives from various industry organizations including IAEE (International Association of Exhibitions and Events) who will discuss this new collaborative initiative, and by extension their members, can work together to make our meetings, conventions, and venues more safe in light of recent security threats, new gun laws and changing client expectations.

Learner Outcomes:

  1. Gain an understanding of the current landscape when planning for the security of your show
  2. Learn what questions organizers should ask their partnering venue when planning an event
  3. How can organizers and venues better partner to create a safe event
  4. What you should pay attention to when planning your event at various venues

 

1 Hour Domain C: Risk Management