Standing Out from the Crowd
Global View
By Lesley Everett
WE ALL HAVE A BRAND IMAGE WHETHER CONSCIOUSLY CULTIVATED OR NOT. Your personal brand is what people say about you behind your back; it’s the words they use to describe you to others.
Of course, during interviews the way we present ourselves is vitally important and reflects our brand in the eyes of others. However, what are you doing to build your brand reputation even before you get to the interview stage?
Personal branding is becoming a significant element to consider when it comes to managing careers. Here is a seven-point plan for personal branding.
Stride 1—Who You Really Are. Uncover your personality and individuality. What it is that you’re outstandingly good at? What are your values? How do others see you in three words?
Stride 2—The First 7 Seconds. It takes just seven seconds for people to judge us initially. Don’t leave this thought in your subconscious—it is never more important than at an interview.
Stride 3—Dress Like You Mean It. Style and grooming are the packaging of your personal brand. Do you present yourself in a way that invites trust, credibility and professionalism as an immediate perception of your brand?
Stride 4—Silent Indicators. Your body language can speak volumes about you. A genuine smile, a good handshake and positive eye contact are essential when you meet people. You will be judged on these things.
Stride 5—Speak Easy. What does your voice convey about your brand? Listen to your voice mail message critically.
Stride 6—Be Interested and Visible. Being genuinely interested in others will make you a more interesting person and more memorable. How visible are you? Do people really know who you are?
Stride 7—Each Time, All the Time. Consistency is crucial. For any brand to be 100 percent successful, it has to be 100 percent consistent.
Carpe Diem—today’s the day to take control of your personal brand and start managing those perceptions, which in turn propels you toward greater success. One+EMEA
LESLEY EVERETT is a U.K.-based international speaker on personal branding. She is the author of Drop Dead Brilliant - Dazzle in the Workplace with Confidence and Panache. Vist her Web site at www.lesleyeverett.com.