Finding Success with New Eyes

In It Together

By David R. Basler

 
French novelist Marcel Proust once remarked, “The real magic of discovery lies not in seeking new landscapes but in having new eyes.”

I came across this quote in a magazine article the other day (I was reading it online by the way) and it got me thinking. He was speaking most likely to the creative journey of the writer, the fine artist, etc., but his theory is timeless—and especially in this new business landscape created by faltering global economies.

The truth is, the need for marketing hasn’t changed—just its definition. There are so many new options at our disposal than the traditional print publications, basic cable and press releases that up until just a few months ago were still the marketing tools of choice.

With online social networks, an eclectic mix of generations is talking to each other in short phrases or via video 24/7 in groups with similar interests (a marketers dream). Depending on age and preference, some of us read our updates in print, some online, some on mobile devices, some a mix (that’s me). The point is that there are many new landscapes in which to paint our messages—if only we have the vision to use them effectively.

Our cover story this issue, “Halfway There,” focuses on giving you this new vision. It’s time to get creative. It’s time to go back to the brainstorm room and paint your new world landscape. Get on the social networks, find your niche online and have fun with it. It’s a chance to tell your message in your words, and people will love you for it.

P.S. As I am writing this, my TweetDeck alarm is sounding in the upper right-hand corner of my desktop about every two seconds! Something hot must have just hit the board. Gotta go!

David Basler
Editor in Chief, One+
Twitter: http://twitter.com/onepluseditor
Facebook: http://tinyurl.com/facebookoneplus

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