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July 2012 Features

Idea Evangelist

How one woman is bringing the power of the idea-fest to India.
by Kavitha Rao

Downtime is Critical for Your Conference

Why programming downtime is critical for your conference.
by Jackie Mulligan

Grow Your Engagement

Kevin Hinton, executive vice president of Associated Luxury Hotels International, shares his big-picture plans for the coming year as he steps into the role of chairman for MPI’s 2012-2013 international board of directors.
by Michael Pinchera

A Jewel Event

The 29th Caribbean Marketplace was a high stakes occasion for the newly opened Montego Bay Convention Center in Jamaica.
by Artemis Skordili

A Sticky Situation

More than 40,000 duct tape enthusiasts come to celebrate the “other greatest tool” each year in Avon, Ohio.
by Kimberly King

Finding Fiscal Friends

The SEO of securing sponsorships in tough times: specificity, exclusivity and originality.
by Elaine Pofeldt

Framing the Pricing Picture: Revenue, Risk and Registration

The first in a three-part pricing series, this article examines myriad essential pricing considerations for meetings and events.
by Mariela McIlwraith

Smaller + Regional = Better?

The case for regional meetings makes more (smaller) meetings a better fit for the bottom line than a singular large event.
by Rowland Stiteler

Think Inside the Rocks

Islandic wanted to rise above the noise at the annual SnowSports Industries of America conference to created a one-of-a-kind event at which attendees could experience Denver.
by Kevin Woo

Numbers + Narrative

How to find your Social Return on Investment (SROI).
by Elizabeth Henderson

Groundbreaking Marketeers

Hint: it's all about engaging with customers.
by Yvonne Nassar

Failure

A catalyst for success.
by Deborah Gardner

Understanding Digital Connections

This will help you thrive in the connectivity business.
by Douglas Rushkoff

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