Jeff Daigle, MPI Creative Director:
“I love old school boxing posters. I thought it would be a neat design solution for portraying the epic battle of the Meeting Planner taking on the Economic Recession. A normally dour situation that no planner wants to think about, I felt that adding a dose of empowerment—a “you can take ‘em” attitude—would ease the pain a bit, and provide a nice entry point for the reader.
“Plus a grayscale halftone on a color layout always looks awesome.”
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