Now that the barriers to successfully implementing practices of the Business Value of Meetings (BVOM) have been identified, it's time to act. Five initial white papers have arrived as part of a growing BVOM toolbox that will aid event professionals in proving the value of meetings.

Recent MPI research finds that less than 1 percent of organizations actually attempt to measure the business value of their meetings. This poses questions of responsibility and accountability when companies are allocating limited resources without knowing what they’re getting in return. The good news for businesses that truly want to understand what they’re getting for their investment, from both a financial and human capital perspective, is that the process exists.

MPI is here to help.

Five initial whitepapers are the first instruments of a robust toolbox that will help you through the process of evaluating the business value of your events. Beginning with a discussion of the perception that event measurement is too expensive in terms of time and money and continuing through to ultimate analysis and reporting, these papers will be buoyed by additional tools, webinars, sessions, glossaries, videos and tutorials that will help you determine the business value of your events and share that story with your stakeholders.

TAGS: aibtm, business value of meetings, research and tools