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What is Corporate Social Responsibility

What is CSR?Corporate Social Responsibility (CSR) is the responsibility of an organization for the impacts of its decisions and activities on society, the environment and its own prosperity, known as the "triple bottom line" of people, planet, and profit. Not only do responsible, sustainable and transparent approaches help build brand and reputation, they help strengthen the community and therefore the marketplace. A solid business plan, embedded into the business culture, reflecting organizational values and objectives through strategic CSR application, will help to build a sustainable and profitable future for all.

MPI realizes that CSR is important to remain sustainable. Strong communities support strong organizations; the reverse is also true. As a global organization, we will look for global strategies that have local relevance.

We encourage our community to read Our Common Vision, our first Communication on Progress to support our commitment to the UN Global Compact.

CSR & Our Industry

Chapter Level CSR EducationIn response to a growing interest on CSR, MPI has developed three education sessions on the topic, which are available for chapter-level education as a part of the MPI Platinum Series Program. A group of 14 people has been trained to present these sessions to our community. They are regionally-based to reduce both the transportation costs of bringing a speaker to the chapter, and the carbon footprint created by travel.

There are nine speakers for this program located in the US, three in Canada, and two in Europe. We encourage you to select speakers closest to your region. Speaker bios and the sessions that they are able to present are available. Chapter leaders, ask your Chapter Business Manager for details.


Session 1: Basic Knowledge

After this session, you should be able to:
• Understand the context of CSR in the meetings industry, specifically; what business environment forces are influencing the need for CSR programs.
• Provide a definition of CSR
• Be able to list at least two actions that MPI is taking in respect to CSR
• Understand key terms and trends about CSR in the meetings industry
• Use tools to help them approach decisions that involve trade-offs between people, planet and profit

NOTE: This is a novice to intermediate level session.

Session 2: Measurement and Standards

After this session, you should be able to:
• Identify CSR activities that can be measured
• Understand how ROI methodology applies to CSR measurement
• Be aware of BS8901 and APEX Standards
• Understand the pros and cons of ecolabels

NOTE: This is an intermediate session and is not appropriate for novice level.

Session 3: Strategic CSR

After this session, you should be able to:
• Be aware of the industry context for CSR implementation
• Understand the use of the TOWS matrix in the meetings industry CSR context
• Understand the use of perceptual maps
• Be aware of change management best practices for implementing CSR
• Be aware of how CSR integrates with a Strategic Meetings Management Program

NOTE: This session is only for advanced meeting professionals and is not appropriate for novice to intermediate learning levels.