The new rules of engagement as presented by MPI, June 25, 2011 at the World Education Congress in Orlando, Florida and how MPI demonstrated adaptation to the new rules for attendees.



 

1. We must prove our value and measure performance in detail while delivering attendee hospitality.

• Offering pre-conference intensive ROI workshops to train
• MPI partnered with MeetingsMetrics to provide free MyROI report for all attendees post-WEC
• Utilizing MeetingMetrics to evaluate the ROI for WEC attendees for the second year in a row
• Invested and engaged in the Business Value of Meetings Thought Leadership Initiative, now in its second phase – resource development. 

2. We must embrace technologies that enable us to enrich human connections onsite and beyond.

• WEC apps for all smart phones and iPad enables attendees to engage and plan pre-conference, communicate outside the room via social media during conference, connect to the city they’re in
• The HIVE elevated the technology concierge idea into a full-blown learning center and interactive area for peer-to-peer learning, expert presentations and the ability to see new technology in action and discuss with the teams that make it happen
• WEC Live Online brought the conference to desktops and tablet devices 24/7 during the conference at no additional cost to virtual visitors
• Daily Download sessions for the conference will utilize new technologies to track conversations and attendee session ratings at the end of every day, but will also encourage conversations and idea sharing.  It’s a natural blend of technology and face-to-face that will crowd-source ideas.

3. We must design events in a manner that positively affects their economic, social and environmental impact.

• WEC will utilize the Sustainable Event Measurement Tool created by MPI in 2010 through the CSR Thought Leadership Initiative which is funded in part by a donation to the MPI Foundation from InterContinental Hotels Group
• WEC will be compliant with BS8901 and debuts the new GRI standards
• WEC delivered more onsite and offsite community service projects for attendees than in any year past (seven)
• Address education on sustainability and corporate responsibility at every education level with varying sessions

4. We must have the courage to act, to employ innovation and inspiration that makes a difference for all.

• WEC did away with the traditional tradeshow and presented varying buyer/seller interaction points throughout the conference
• Employed the use of The Solution Room peer-learning environment that enables attendees to explore challenges together and find innovative approaches to problem solving
• Event designers introduced Daily Download to crowd-source attendee observations and feedback in real time using social media channels and community notes