The MPI Foundation debuted a case study and microsite
that gives an in-depth review of how SAP, a business solutions firm, transformed its 2010 SAPPHIRE NOW event into an experience that incorporated hybrid event technology and a strong online presence, reaching thousands of viewers.
The study and microsite
are available to all professionals.
The study, researched by Mary Boone of Boone Associates, debuted during WEC, Tuesday, July 26. In the study, and on the microsite
, meeting professionals will find out the company used both online technology and onsite connections to link:
• two continents (Orlando, Florida, and Frankfurt, Germany)
• seven satellite location events
• 16,000 onsite delegates
• 35,000 online participants
The dynamic and interactive microsite
is an industry first and features insight from more than a dozen SAP executives, as well as Intelligence Notes, which give readers ways to incorporate similar event experiences on a scale that stays within budget.