The first edition of IMEX America proves to be an overwhelming success.

IMEX America attendees started off the newest trade show for the meeting, incentive and event industry by becoming smarter. Held in mid-October at the Venetian, The Palazzo and Sands Expo in Las Vegas, Smart Monday offered a full day of professional education for all show attendees and suppliers, something not offered at IMEX in Frankfurt, Germany.

MPI’s MeetDifferent Day of Education and Innovation was Smart Monday’s signature educational experience. Designed and delivered by MPI, it connected attendees to insightful ideas presented in the bold, MeetDifferent style with thought-provoking topics offered by dynamic experts in innovative formats.

“Having packed-out sessions at our own education conference is one thing,” MPI President and CEO Bruce MacMillan said before Wednesday morning’s keynote session. “Having packed-out sessions at a trade show is unheard of. That’s the big difference. MPI and IMEX America have changed the value proposition here in Vegas this week.”

Keynote addresses covered change management, creating a culture of authenticity and turning paradigms on their heads, and a full slate of knowledge sessions delved into topics such as virtual/hybrid events, trends in CSR, the buy/sell relationship and the essentials of negotiation. 

Daily morning keynotes were part of MPI’s provided education. For example, speaker Robin Sieger gave an uplifting talk on the first day to a full room. In his session, “Creating a Success Culture,” Sieger challenged audience members to ask themselves, “What is success?” His answer: achieving your goals. 

“You should define what you want to achieve,” he said. “And create a strategy you’re willing to change on a day-to-day basis.”

Sieger pressed the point that you never forget how someone makes you feel, and it’s that reason why customers come back and employees stay. 

“Leadership isn’t telling your employees what to do,” he said. “It’s taking them on the journey with you.”

In the end, Sieger reminded the audience that they are in the “moments” business and to find a way to celebrate success each day. 

MPI’s part in Smart Monday was definitely a success for everyone involved, and it’s a prime example of what makes IMEX America special. 

“I can come to IMEX America and see everyone that I need to,” said Renea Anderson, meeting planner advocate for MeetingMatrix International. “I also really liked MPI’s Smart Monday program and their partnership with IMEX. Having a whole day before the show to concentrate on education was great. Once I hit the show floor, it’s all business so getting my education beforehand was very valuable.”

Smart Monday: it’s the gift that keeps on giving. One+

TAGS: hosted buyer , IMEX-America , international , Las Vegas , Nevada , One+ November 2011 , trade shows