How should the industry define meeting objectives? (5:00)
What can meeting professionals do to increase the likelihood of measuring outcomes? (8:00)
How can meeting professionals get started? (8:50)
Why aren’t planners measuring the business value of their meetings? (10:25)
Why is there a lack of accountability around measurement? (12:55)
What’s your process for defining objectives? (20:37)
What’s the difference between meeting objectives and business objectives? (26:59)
Are non-financial measures more important than financial measures? (32:24)
What advice do you have on getting started determining objectives? (37:28)