Royal DSM 2012 RISE Awards Acceptance Video
DSM 2012 RISE Awards acceptance speech
The RISE Award for Organizational Achievement was presented to Royal DSM for its strategic and successful use of meetings and events to launch its new brand identity, Bright Science. Brighter Living™. in February 2011. To engage stakeholders, specifically internal, the company created the “Bright Launch” event. This took place across the globe and comprised a total of 149 events in two days. Success metrics were validated following the event, as employees were able to explain the vision and direction of the company and its new brand. Based on survey results of the past 4 years, Royal DSM employees are more engaged and proud to work for the company. The leadership within Royal DSM has grown its corporate meetings and events capability to advance strategy, drive engagement, and enable change.