Research & Tools

Research Updates
MPI Opens Event Measurement Toolbox >>
East Meets West: APEC Overview >>
SAPPHIRE Now Case Study and Microsite Debut >>
Upcoming Webinars
5/30 • MPI CSR Case Study: WEC 2011  >> 
6/6 • The Why, What & How of Mobile  >>

Areas of Research

Business Value of Meetings
Business Value of Meetings
Quantify the business return of live events and develop tools for accurate output measurement.
Strategic Meetings Management
Strategic Meetings Management
SMM drives meetings to achievable and measurable outcomes, aligned with strategic business objectives.
Corporate Social Responsibility
Corporate Social Responsibility
Meetings and events will be affected by new standards for sustainable and socially responsible programs.
Future of Meetings
Future of Meetings
This initiative focuses on emerging issues, cutting-edge information and trends in meeting distribution channels.

Tools

Sustainable Event Measurement Tool
Sustainable Event Measurement Tool 2.0
Measure and report the environmental and social impact of your events and business.
CultureActive Tool
CultureActive Tool
Improve your cultural competence.
Green Key Meetings
Green Key Meetings
A tool to provide planners with a sense of a hotel’s level of commitment to environmental issues.
Tool
Sustainable Event Measurement Tool 2.0
SEMT 2.0, the painkiller for sustainability headaches. Bigger, faster, easier to use. Free for everyone through October 31, 2012
Read more.  >
Research
2011 WEC Sustainability Report
The industry’s first report based on new CSR reporting standards.
Read  >
Research
Generation Y and the Meeting Industry
No longer can the meeting industry cater solely to its over-30 set. Continued viability depends on Generation Y.
Learn more  >
Research
The Strategic Value of Virtual Events
The role of virtual meetings is evolving. No longer one-off event experiments, they now seek entry into strategically-minded portfolios.
Learn more  >