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Research & Tools

Areas of Research

Business Barometer
Business Barometer
Read the latest near-term study on current business conditions affecting the meeting and event industry.
Business Value of Meetings
Business Value of Meetings
Quantify the business return of live events and develop tools for accurate output measurement.
Corporate Social Responsibility
Corporate Social Responsibility
Meetings and events will be affected by new standards for sustainable and socially responsible programs.
Future of Meetings
Future of Meetings

This initiative focuses on emerging issues, cutting-edge information and trends in meeting distribution channels.

Hybrid Meetings
Hybrid Meetings
Hybrid meetings and events are creating opportunities for meeting professionals. It's easy to get started with these tools.
Strategic Meetings Management
Strategic Meetings Management
SMM drives meetings to achievable and measurable outcomes, aligned with strategic business objectives.
UK Economic Impact Study
U.K. Economic Impact Study
The U.K. Economic Impact Study (UKEIS) will reveal the value of the meetings industry to the UK economy. The final report is scheduled to be released in July 2013.
Virtual Meetings
Virtual Meetings
Formulate a strategy specific to your virtual meetings and events portfolio.
White Papers
White Papers
Keep up with the latest trends, reports, surveys and more.

Tools

Sustainable Event Measurement Tool 2.0
Sustainable Event Measurement Tool 2.0
Measure and report the environmental and social impact of your events and business.
CultureActive Tool
CultureActive Tool
Improve your cultural competence and ability to understand and communicate with other cultures.
Green Key Meetings
Green Key Meetings
A tool to provide planners with a sense of a hotel’s level of commitment to environmental issues.