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MPI’s commitment to leading edge industry research provides a wealth of resources including best practices, the latest statistics and trends to watch.
New! Report: Meeting Planner Personas: Adding Value to the Buyer/Seller Relationship (December 2011): By understanding the key unmet needs of their planners, suppliers can custom tailor their approaches and build stronger (and more profitable) bonds. Find out more in this new study sponsored by the MPI Foundation.

WEC 2010 ROI Report (October 2011): MPI compiled the results MeetingMetrics MyROI program, plus the WEC 10 evaluations to prove delegate ROI at the WEC and to suggest ways to improve that ROI at future conferences.

Casting a Wider Net: The Event Camp Twin Cities Post-Event Content Strategy (Spring 2011): Event Camp Twin Cities (ECTC) was designed as an innovation lab for events.  The event modeled a successful approach that combined effective face-to-face meeting design, deliberate use of event technology, and extensive reliance on online communities.

Getting Mobilized for Meetings and Events (March 2011): How to Create a Mobile Strategy that Delights Your Users and Achieves Your Business Goals, is a new white paper that provides meeting professionals with everything they need to know about smart phone apps for meetings and events.

EventView 2010 (October 2010): See the latest results of the event industry’s largest annual brand marketer research. Marketing mix continues to adjust and events are accelerating customer relationships. Copyright George P. Johnson 2010

Britain for Events (October 2010): A report on the impact meetings have on the UK. (Look forward to similar U.S. research report in mid-2012.)

Archive

  • The Case for Face-to-Face (September 2010)
  • Critical Factors for ROI in the Meeting Industry (July 2010)
  • Business Events Council of Australia: The Role of Business Events (March 2010)
  • The Compelling Case for Conferencing (March 2009)
  • Oxford Economics Study (September 2009)
  • EventView (2009)
  • Why Face-to-Face Business Meetings Matter
  • Russia Business Outlook (2009)
  • The Russian Business Outlook (2009)
  • The Global Economic and Business Outlook White Papers
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