Continued, but slightly slowing, growth endures, with some indications that the market isn’t strictly a seller's or buyer’s market. A level of equilibrium is bring realized in the industry. Findings include:
- Most respondents (68.2 percent) are optimistic or expect no negative change as a result of the U.S. presidential election.
- Half of planner respondents for international association and corporate events as well as U.S. government meetings expect a worsening of business conditions.
- 23 percent of organizations that employ meeting and event professionals are increasing the number of employees and/or contractors due to new technology.
- Attendance at live and virtual events is expected to grow by 1.3 percent and 2.4 percent, respectively.
About Meetings Outlook
Meetings Outlook is future-focused data that will help you identify new trends and innovations on the horizon—allowing you to budget and plan accordingly and ensuring you have a strong foundation for building sound strategies that keep your business on the path to success. Meetings Outlook is sponsored by MGM Resorts International and supported in partnership with IMEX Group.
Our research team studies the survey data from our Business Research Panel and sets the tone for the key focus of each edition, and our publications team then develops the editorial angles and creates a narrative that is rich and robust. As a quarterly, Meetings Outlook
can detect changes in the environment because of such a wide audience. Sometimes it does take time to see the trends taking shape, but the report is able to more quickly detect those trends.
Meetings Outlook evolved from the bi-monthly Business Barometer. In keeping with the redesign of our member magazine, a key emphasis was to humanize the story through our members’ voices. The content has a greater sense of urgency, information in real time with real voices.
We hope you enjoy reading Meetings Outlook.
Past Issues of Meetings Outlook
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