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Author: Convention Industry Council, 2005
The APEX Industry Glossary booklet has over 4,000 words defined. This is
the most comprehensive reference for the terminology, jargon acronyms used
throught the industry.
One of MPI's Top 10 Best Sellers. Quickly and accurately match your room size with the number of persons you can accommodate in one of seven seating arrangements or with the number of 8 feet x 10 feet exhibit booths. (Both standard and metric measurements displayed.)
In this no-nonsense guide to beating the competition,
Calloway, a branding and competitive positioning consultant with clients like
BMW and IBM, offers hope to companies confronting a constantly changing and
increasingly competitive marketplace. Success, he says, lies in distinguishing
yourself from others and forging emotional connections with customers. Before
you do anything else, Calloway says, you must answer the question, "Who are
you?" unambiguously and with fervor. If your response is vague and uninspiring,
Calloway predicts failure, since a lame answer signals lack of vision, focus and
commitment, elements he considers essential just to be in the running. An
advocate of corporate language that reinforces company identity and motivates
employees, Calloway shuns empty slogans and fashionable buzzwords. He snappily
makes his point by asking what would have happened if Martin Luther King Jr. had
proclaimed, "I Have a Strategic Plan" instead of "I Have a Dream." In no
uncertain terms, he asserts companies must pay close attention to each customer
and focus marketing on individuals, not abstract demographics. Anyone spacing
out while Calloway exhorts innovation and hard work to connect with the customer
base in ways that Starbucks, Southwest Airlines and others have will hop to when
he has a hypothetical customer ask, "Why should I do business with you?" A
company without a compelling answer, Calloway believes, will see the customer go
elsewhere. But Calloway emphasizes triumph is possible with disciplined
application and provides case studies, interviews and anecdotes illustrating
successful approaches for earning customer loyalty and for setting businesses
apart in their fields.
This kits contains all the study materials you will need
to study for the CMP Exam:
Convention Industry Council 8th Edition
Manual
The Convention Industry International Manual
The Professional
Meeting Management Manual 5th Edition
APEX Glossary
Author: Executive Events, 2003
This resource offers a toolkit of checklists and other information within a three-ring binder that is designed to allow you to customize the contents by adding important documents right into the notebook. It includes detailed checklists and hints - and offers ideas, additional information and a framework with which to organize your events.
While there are many reasons to incorporate sustainable practices into
meetings and events, including saving costs and resources, protecting the
environment, improving social issues, doing business more efficiently and
effectively and attracting new audiences, the number one reason to go green is
to do business better. The book is divided into three parts, which reflect
defining principles of greener meetings and events: Innovation, Conservation,
and Education. This book broadly explores sustainable management in the
hospitality, tourism, conference and exhibition, and meeting and event
industries, as well as countless smaller industries that include arts and music
festivals and tour operators. Readers who are studying in, working in, or even
just interested in these industries will reap innumerable benefits from the
exciting journey ahead of them in The Complete Guide to Greener Meetings and
Events.
Author: Nancy Norman, 2008
A fantastic reference book as mentioned on Meetings Media with word for word clauses documented and including:
FIFTY-FIVE Addendum Clauses with Successful Negotiating Techniques That Work
A Sample Addendum
A Glossary
Guestroom Attrition Calculator form
Food and Beverage Attrition Calculator form
Sample Financial Information Sheet
Two pages of Negotiable Hotel Concessions
A Hotel Surcharges Form
A Hotel Check List
Two Request for Proposals Forms (Long and Short RFPs)
Author: Mary Power, CAE/Tony Carey, CMM, 2005
It is used to develop questions for future CMP exams and
joins the list of recommended study references for candidates preparing for the
CMP examination. The International Manual also includes a self-test section at
the end of each chapter contributing to individuals, CMP recertification
points.
The CIC Manual is a valuable tool for industry professionals and is widely
recognized as the most comprehensive resource available for managing the basic
components of a successful meeting. This manual contains detailed
information about how to effectively organize, plan, publicize, manage and
budget for group events of any size. This step-by-step working guide also
features an extensive collection of checklists, forms and an extensive glossary
of industry terms.This updated manual contains new chapters on topics
including technology, legal and risk management issues. The manual also now
includes CMP Exam Study Points, such as terminology, CMP Exam Blueprint Study
Modules and related topics.
Author: Milton T. Astroff/ James Abbey, 2006
New edition of a text for students of the hotel-convention business.
Coverage includes insight into analyzing hotel property to determine which
segments of the market to approach, selling to the people who organize
conventions in various types of organizations, handling negotiations and letters
of agreement, and dealing with all the vital convention
services.