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Proving The Value of Meetings & Events How & Why to Measure ROI



Proving The Value of Meetings & Events How & Why to Measure ROI ROI for meeting Planning is often discussed but less often understood. Available only through MPI, this step-by-step guide will allow you to easily understand ROI principles including when and how to measure return on investment. Written and edited by Jack J. Phillips, Monica Myhill, and James B. McDonough with a foreword by John Caparella of Gaylord Hotels and introduction by James B. McDonough and Hugh K. Lee of Fusion Productions.

| $15.00

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