A responsibility revolution is shaking up corporate America. In this
provocative and insightful book, bestselling author Tim Sanders reveals why
companies must to go beyond making a profit and start making a difference.
Every one of us, regardless of title or position, can inspire our companies
to change the way they do business, helping them to become a positive force for
enriching people, communities, and the environment. When this happens, not only
do we help save the world, we help save our companies from becoming irrelevant.
We also become part of what Sanders calls the Responsibility Revolution.
Companies that don't participate in this revolution risk becoming obsolete.
Today customers, employees, and investors are demanding that companies focus on
their social responsibilities not just their bottom lines. Sixty-five percent of
American consumers say they would change to brands associated with a good cause
if price and quality were equal; 66 percent of recent college graduates will not
work for companies with poor social values. And more than sixty million people
are willing to pay a premium for socially and environmentally responsible
products.
In SAVING THE WORLD AT WORK, Tim Sanders offers concrete suggestions on how
all of us can help our companies join the Responsibility Revolution. Drawing on
extensive interviews with hundreds of employees and CEOs, and illuminated by
countless stories of people who are making a difference in the workplace and in
the world, Sanders offers practical advice every individual and company can use
to make the world a better place--now and in the future.