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  • Posted by Michael Pinchera at
    12:00AM 11/22/2011 0 Comments

    I Can Has Digital Mags?

    Most tablet-powered consumers have adopted magazines on iPads and Android tablets...and they're ready to buy, Ars Technica reports (via Wired.com's Epicenter). 

    ...according to a newly published survey conducted by the Association of Magazine Media (MPA), those who already read magazines on tablets are really getting into them, with some suggestions on how to improve.

    The MPA surveyed 1,009 adult digital magazine readers on their use habits, with a whopping 90 percent claiming to read as much or more magazine content than they did before acquiring a tablet, with two-thirds saying they plan to consume even more magazines now that they can do so digitally. But it seems that most prefer the newsstand-style subscriptions (that is, an area to retrieve their new content all in the same place) — 76 percent of survey respondents said they preferred this route to individual apps. And more than half, 55 percent, said they like to be able to read digital back issues of their favorite magazines.

    Now the trick is to take these findings and apply them to your event newsletters, onsite dailies, conference guides and all manner of publications.

    I'm on board for reading books and comics (yes, comics) on my Android tablet. Tabletized magazines require more of a shift in perception to really get into, but, like respondents to this survey, I'm closer and closer to going "all in." I'm even reading magazines on my tablet in poorly formatted PDF form if that's the only presentation available.

    Luckily, you don't have to deal with a poorly formatted PDF when you want to read One+ on your iPad or Android tablet! We're evolving the presentation each month, and it's free. So what are you waiting for? Get the One+ tablet app now and let us know what you think!

    Image: (CC) Alfred Hermida




  • Posted by Michael Pinchera at
    12:00AM 06/28/2011 0 Comments

    New Olympics Reporting Guidelines

    Following the speed-bump-filled deployment, handling and understanding of social media guidelines for participants of the 2010 Winter Olympics in Vancouver (see the One+ feature "Open Door Policy"), the International Olympic Committee (IOC) is proactively establishing and discussing their guidelines for the 2012 Summer Olympics in London, according to Wired.

    Event planners take note--the Olympics being a massive, global event will surely impact how events manage social media policy in the future. Read the IOC's complete social media and blogging guidelines (pdf).


    (Image CC courtesy Magnus D)




  • Posted by Michael Pinchera at
    12:00AM 01/25/2011 0 Comments

    140,000 Sweaty Nerds and More!

    A Wired look (with photos) at some intriguing additional stats from the Consumer Electronics Show (CES)...

    Highlights include:

    • 2,700 exhibitors
    • 140,000 sweaty nerds
    • 14,000 cups of coffee
    • 158,000 tweets
    • 80 tablet computers announced




  • Posted by Jason Hensel at
    12:00AM 01/03/2011 0 Comments

    Deep Reading

    I'm a fan of long-form journalism. I enjoy in-depth analysis and complex narrative structures. More important, I enjoy well-written stories. Over the holidays, in fact, I read several stories I've been saving on Instapaper, most of them more than 5,000 words. 

    It's true that we don't always have time to read long-form articles; however, when we do take the time to read them, I believe we're better people. The best long-form stories challenge us, give us news ideas and let us experience people and situations we'd never experienced before. 

    There's value, though, in short-form thinking. Clive Thompson, in his January column for Wired, says that short-form thinking (e.g., Twitter and Facebook updates) are catalysts for long-form meditation and that a lot of this meditation and analysis is found on blogs. 

    "It used to be that only traditional media, like magazines or documentaries or books, delivered the long take," Thompson wrote. "But now, some of the most in-depth stuff I read comes from academics or businesspeople penning big blog essays, Dexter fans writing 5,000-word exegeses of the show, and nonprofits like the Pew Charitable Trusts producing exhaustively researched reports on American life."

    Thompson cites a study that shows the most popular blog posts are the longest ones, 1,600 words on average. According to ViperChill's analysis of 20 posts from four of the world's most popular blogs, readers do prefer longer entries. 

    "What you say is far more important than how much you say, but length does matter," Glen Allsopp wrote. "The longest post had 9,334 words while the shortest only had 232. On average, however, the posts had 1,610 words."

    I challenge you this year to make time to read more long-form stories if you don't already. Get involved while reading them, too, by leaving comments for the writers and demanding more analysis and in-depth discussion. I promise you'll be better off in the long term by doing so. And if you're wondering, this blog entry is only 330 words long.