Havas Media last week released survey results that shows people spend 37 minutes a day on digital publications as opposed to 22 minutes on print publications.
The survey of more than 600 French publications readers found that 51 percent prefer to read periodicals on websites, 31 percent choose digital readers and 17 percent use applications.
"In these numbers, the Web’s dominance reflects (a) the high volume of contents that are still free as many publications keep playing both sides of the fence, meaning both ad-supported and paid-for models, and (b) the importance of real time news," Frédéric Filloux wrote on Monday Note.
As for when people read publications, mid-morning seems to be the sweet spot for Web readers (36 percent). Digital edition (21 percent) and apps readers (22 percent) follow close behind.
"The second prime time occurs in the evening, after work, when use is evenly distributed between devices," Filloux wrote.
Concerning news consumption, the survey found that 48 percent of respondents prefer real-time information. There's also a desire for free access.
"Not really surprising, it will be difficult to get people to pay for news," Filloux wrote. "But there is hope: 29 percent say they’d be willing to buy a digital edition. Interestingly enough, 72 percent of respondents would be ready to trade a digital subscription in exchange for advertising, and 54 percent would trade the ability to get free downloads of digital contents in exchange for more advertising."
How do you like to read digital publications (Web, digital device, or through an app)? Would you tolerate more ads in exchange for free content?
By the way, be sure and visit The Hive at the World Education Congress on Sunday, July 24, to see a demonstration of the tablet version of One+.