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  • Posted by Jason Hensel at
    12:00AM 11/16/2011 • 0 Comments

    Tablets Preferred Over Laptops This Year

    When consumers were asked whether they would rather receive a tablet computer or a laptop as a holiday gift this year, 79 percent indicate that they would rather receive a tablet, according to a shopping survey of 3,574 U.S. online shopping customers conducted by PriceGrabber. Seventy-two percent of shoppers also indicate that they believe tablet computers will replace e-readers as gifts this year. 

    When those who indicate a preference for tablets over laptops were asked to select all of the reasons why, portability and light weight appear to be dominating factors. Eighty-five percent of these shoppers say they prefer tablets because they are easy to carry and transport, 73 percent prefer the tablet's light weight, 67 percent cite convenience and another 67 percent enjoy the touchscreen. Sixty percent prefer the tablet's smaller size, 56 percent say that they can use the tablet for reading on the go, 49 percent cite speed, 42 percent like its multimedia features that are similar to a smartphone and 41 percent cite an exceptional battery life.

    When consumers were asked which tablet they would prefer to receive as a gift this year, an astounding 83 percent say they preferred the Apple iPad or iPad 2. This was followed by only 5 percent who say the Amazon Kindle Fire, 4 percent who say the Samsung Galaxy Tab and 2 percent who say the HP TouchPad. Other tablets, such as the Motorola Xoom, the BlackBerry PlayBook, the Toshiba Thrive (which I own and is really great), the ASUS Eee Pad and ASUS Eee Slate, ranked lower. The iPad was also the No. 1 e-reader, with 62 percent of consumers preferring it to other e-readers. Twenty-seven percent indicate a preference for the Amazon Kindle, 7 percent say the Barnes & Noble Nook, 2 percent say the Sony e-Reader and another 2 percent select other brands.

    "Apple has experienced enormous success with its groundbreaking iPad, and our survey data confirms that enthusiasm for the brand will likely remain during the 2011 holiday shopping season," said Graham Jones, general manager of PriceGrabber. "We expect that tablets, such as the iPad, will be a clear gift choice for many multitasking, budget-conscious consumers looking for an efficient and convenient computer at a relatively reasonable price."

    If you have a table already, or will be purchasing/receiving one soon, be sure and download the One+ tablet app. You can download our magazine and read it on the go anywhere, with or without an Internet connection.



  • Posted by Marj Atkinson at
    12:00AM 08/24/2011 • 0 Comments

    LiquidText and Multitouch Technology

    In this O'Reilly Radar article, Jenn Webb with USA Today interviews LiquidText founder and CEO Craig Tashman about the ability to annotate pdf content with "multitouch gestures." Much beyond the point and click and editing tools in Adobe, or even the multitouch abilities on tablet and "smart" devices, this allows one to use the ten fingers to coordinate, "work in patterns" and quickly edit/highlight/move and otherwise annotate documents. Great for students and anyone needing to take notes or manipulate documents.  

    I can see the potential of this with our new One+ tablet app (highlight/clip your favorite section of an article) and can see the many benefits of using a tablet to manipulate a document or handout during a presentation (as a presenter or an attendee).  

    Check it out - what do you think? 



  • Posted by Veleisa Patton at
    12:00AM 08/18/2011 • 0 Comments

    Speaking To The Way We Connect

    nrk.no på en iPad 2
    Photo from byeskille (Flickr)

    Mobile connection is so ubiquitous and expected that I often give the “RCA dog head tilt” to my phone when it doesn’t upload information as fast as I think it should. I’m trying to work here!

    With the need for access at all times, the recent development of the tablet app for One+ speaks to providing the award-winning content that readers need on a platform that they’re increasingly using. iPads have international brand recognition, and Android is quickly catching up in sales, taking 30% of the market share in the second quarter of 2011. The One+ app, built on HTML5, has a level of interactivity not seen on industry publication apps…that could also be because this is the first publication app ever for our industry. Readers can access, with or without the wireless connection thanks to the HTML5 capabilities, the interviews, features and special articles on the topics and trends that influence meetings and events. Looking for an article that was published months ago? Well just flip through the library of past issues on the app and you can find it.

    On top of that, the app supplies supplemental video, audio and photo/graphic content, making the experience of reading on an Apple or Android tablet something even a physical-book fanatic like me, who loves turning down page corners, rethink moving up the tech ladder.

    So tablet users of the world, download the free One+ app today and start enjoying (BlackBerry tablet users, you’re not forgotten; the app will be available in the fall). Take it on a plane, train or automobile; it will work for you as you seek to continue your learning no matter your physical placement on the globe. And be sure to share your user experience with us. We watch our Facebook wall for your posts and @MPIOnePlus and @MPI are two accounts that love your feedback. 



  • Posted by Jason Hensel at
    12:00AM 07/17/2011 • 0 Comments

    Whitepaper: iPad for Event Marketers

    Marketing agency, TBA Global, has released a new “iPad for Event Marketers” whitepaper that shows how the iPad can create new engagement opportunities for marketers.

    “The iPad has become the event marketer’s tool of the year,” said Andre Mika, senior vice president of digital creative at TBA Global. “The very nature and availability of the iPad makes it perfect for event marketing purposes because of its ability to create and manipulate content quickly to amplify and measure engagement and sales.”

    TBA Global’s whitepaper covers:

    • Why the iPad is the go-to device for event marketers
    • How iPad apps can extend engagement over time
    • Tips and best practices for leveraging iPads to better engage consumers, B2B audiences and employees
    • A review of the top five tablets
    • What event professionals need to do to get started

    Speaking of iPads and tablets, One+ is launching its tablet app on July 24 at the World Education Congress in Orlando, Florida. Find us in the HIVE that day or anytime walking around the conference, and we'll be happy to give you a hands-on demonstration.



  • Posted by Jason Hensel at
    12:00AM 07/11/2011 • 0 Comments

    The Rise of Digital Readers

    Havas Media last week released survey results that shows people spend 37 minutes a day on digital publications as opposed to 22 minutes on print publications. 

    The survey of more than 600 French publications readers found that 51 percent prefer to read periodicals on websites, 31 percent choose digital readers and 17 percent use applications. 

    "In these numbers, the Web’s dominance reflects (a) the high volume of contents that are still free as many publications keep playing both sides of the fence, meaning both ad-supported and paid-for models, and (b) the importance of real time news," Frédéric Filloux wrote on Monday Note.

    As for when people read publications, mid-morning seems to be the sweet spot for Web readers (36 percent). Digital edition (21 percent) and apps readers (22 percent) follow close behind. 

    "The second prime time occurs in the evening, after work, when use is evenly distributed between devices," Filloux wrote.

    Concerning news consumption, the survey found that 48 percent of respondents prefer real-time information. There's also a desire for free access. 

    "Not really surprising, it will be difficult to get people to pay for news," Filloux wrote. "But there is hope: 29 percent say they’d be willing to buy a digital edition. Interestingly enough, 72 percent of respondents would be ready to trade a digital subscription in exchange for advertising, and 54 percent would trade the ability to get free downloads of digital contents in exchange for more advertising."

    How do you like to read digital publications (Web, digital device, or through an app)? Would you tolerate more ads in exchange for free content? 

    By the way, be sure and visit The Hive at the World Education Congress on Sunday, July 24, to see a demonstration of the tablet version of One+.



  • Posted by Marj Atkinson at
    12:00AM 04/29/2011 • 0 Comments

    Sony Announces Two New Tablets

    No, not the stone tablets.  Earlier this week Sony announced the development of two new tablet devices, the S1 and S2, to be released this fall. According to CNNMoney.com "Its S2 tablet will be more unusual, with two 5.5-inch displays and a folding design. The displays can be combined into one large viewing surface or used separately.Both tablets will support Wi-Fi and 3G and 4G wireless networks, and will run on Google's (GOOG, Fortune 500) Android operating system."

    Martyn Williams, with The IDG News Service, reviewed the tablet on PC World's website. The S1 is the larger of the two devices with a 9.4 inch screen, and surprisingly light weight.  He tried out some apps and a Playstation Game. Both tablets have Playstation Portable and "NGP" next-generation portable platforms.  The S2, once folded, can fit in a jacket pocket or bag.