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SXSWi: Observations

Here are a few final observations (some random, some from notes) about SXSW Interactive 2011. No theme, just thoughts.

  • TOMS shoes everywhere. Is that because founder Blake Myscoskie was speaking (he was excellent, by the way) or because this is Austin, Texas? I'm leaning more toward because it's Austin.
  • The trade show is not dead. At least not in this industry. And there's a block party on the trade show floor where a lot exhibitors offer free food and adult beverages. 
  • I'm going to say it again, if you don't like standing in lines, don't attend SXSW. 
  • That said, lines are the best networking opportunities available at SXSW.
  • I thought all the pedicab operators would have enormous thighs. No, they're just normal thighs. 
  • Don't worry about not getting into a session because it has reached capacity. Just go to another one close by. I bet you'll learn something you didn't know you wanted to learn or discover a great speaker.
  • Core conversations are more fun and informative than panels. 
  • Lanyrd.com, look it up. Use it. 
  • Electrical outlets may just be more popular than free beer. Oh, what am I saying? Let the phone die, free beer!
  • I really need to buy a portable phone charger.
  • Speaking of freebies--it's possible to attend and not pay for any food or drinks while here. Just one more perk to throw on the ROI pile for your boss.
  • I feel inadequate, because I don't have a start-up. 
  • Content strategy is a hot topic. It's also a life cycle. It's also not a business asset. 
  • I met more Australians here than native Texans. 
  • Bloggers are the return of the repressed.
  • Anthony Jeselnik is a funny comedian. 
  • "You should never do a good job at a job you don't want to do." -- Malcolm Gladwell (not here; quoted during a session)
  • You should hired based on a mindset and not a skill set.
  • How to be a Badass Online was one of the best 15-minute sessions. One attendee said it alone was worth the US$750 registration fee.
  • "The role of events is to sometimes bestow status on a person or an idea." -- Tim O'Reilly
  • Love will go a long way to ensuring a conference is successful. 

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