Next time you attend a conference (such as MPI's World Education Congress in Orlando, July 23-26, of course!), you may want to check out a new-ish smartphone app that uses social elements and location-based shopping data.
Unsocial is an app developed by AppTango. It is not a normal “check-in” app like Foursquare or Gowalla. It is specifically designed for business conferences and help attendees reach out to others at the events. Once logged in, you can integrate your LinkedIn account so users know who you are and your business background. Once you find a session you wanted to attend, the app allows you import the event into your Google calendar.
So it helps with organization and time-management when at a conference. But it pushes deals and data based on your location as well.
Unsocial partnered with a brand new advertising company called DealNet. Within the app, DealNet had their own page that would display local deals around the convention. Lead by founder and CEO Idan Miller, this innovative mobile advertising doesn’t bombard you with useless and annoying ads. It locates where you are and uses daily deals from other websites (Groupon, LivingSocial) or deals direct from the stores and finds discounts for the user within the respective city. Therefore, instead of clicking on the link and buying something off a website, you can walk right into the nearby store.
Check out this brief interview with the CEO of Unsocial, from thedroidguy.