As IMEX looks to launch its Americas edition in October 2011, the group has renewed its pledge for environmental sustainability and hired Portland-based MeetGreen as official sustainability consultant. MeetGreen will focus on environmental objectives and green standards for transportation, food and beverage and venue in particular.
Earlier this year the Las Vegas Sands Corporation unveiled environmental initiative Eco 360. And with the recent LEED certification (Leadership in Energy and Environmental Design) of the Venetian and its conference center, the combined properties now comprise the largest adjoined LEED-certified building in the world.
Upon its launch eight years ago, the IMEX Group set out to establish new standards for environmental best practice in the exhibition industry. This year, IMEX in Frankfurt reduced its total year-over-year waste output by 30 tons, paper usage by 8 tons and cardboard by 7.5 tons. The company also sets yearly environmental goals for the recycling and reuse of a wide range of other materials including carpeting and visitor badges.
“Las Vegas is not usually top of mind when you think of sustainable destinations yet there are great strides being made by Las Vegas venues," says Amy Spatrisano, principal of MeetGreen. "We’re looking forward to this tremendous opportunity in working with IMEX America to support their commitment to produce a sustainable trade show by using a progressive approach with Las Vegas venues and vendors to elevate the level of sustainable practices being implemented.”
Spatrisano says that her company works with global organizations to integrate sustainable practices and produce conferences and events that deliver targeted business results. Since the company's founding in 1994, she says, MeetGreen has pursued its vision to continuously transform the global meetings industry through leadership, innovation, education and performance.
IMEX America’s model will welcome 2,000 hosted buyers from the association, corporate and agency sectors—some 80 percent from North America and 20 percent from the rest of the world. All will place business internationally as well as in the U.S. and all will benefit from exclusive access to the IMEX online appointment and diary messaging tools, which this year generated more than 57,000 group and individual business appointments between buyers and exhibitors at IMEX in Frankfurt.
Meanwhile, MPI continues to work with IMEX as its exclusive strategic partner and educational provider. MPI will run high-level seminars each morning and dedicate a full day to education before the event opens. The popular MPI Foundation Rendezvous party will also be showcased. From 2011, MPI will no longer operate its marketplace tradeshow alongside the World Education Congress, but will instead encourage members to make IMEX America their annual show of choice. MPI and IMEX America will launch a series of six high-level webinars in autumn 2010, underlining the strategic partnership and the major education role of MPI while creating momentum for the inaugural event.